Procurement Day

NETWORKING BREAKFAST (9:00 – 9:30AM)
WELCOME (9:30 – 9:45AM)
Speaker: Rick Clark, Director, Marketing Procurement – Walgreen Company


I. WALGREEN COMPANY (9:45 – 10:30AM)
In this session, Walgreen Company will share how they have evolved, the latest developments, and how they have built marketing strategic sourcing. This session will explore the key challenges, lessons learned, and high-level successes the team experienced.

Speakers:
Lisa Mathison, Director of Media – Walgreen Company
Mark Hudson, Category Manager – Marketing / Media Procurement – Walgreen Company


II. BISSELL: USING "LEAN FOR BUSINESS" TO MANAGE AGENCY SPEND (10:30 – 11:15AM)
Managing numerous agencies with a lack of process could cause increased purchasing spend. In this session, Angela Smith, Director - Strategic Purchasing - BISSELL Homecare, Inc., will share how her team has used lean thinking techniques to improve process and drive down cost without losing value.

Speaker:
Angela Smith, Director - Strategic Purchasing - BISSELL Homecare, Inc.


III. BEAM SUNTORY: PLANNING AND IMPLEMENTING AN AGENCY RFP WITH STRATEGIC SOURCING PRINCIPLES (11:30AM – 12:15PM)
Did you ever ask yourself how you were going to help a marketer find the perfect agency they need for their brand? In this session, Annette Cerami, Marketing Services Procurement – Beam Suntory, will provide tips and tools that she's learned, developed, and borrowed over her career of strategically sourcing services. She'll also share some best practices to use during an RFP process to drive the best result.

Speaker:
Annette Cerami, Marketing Services Procurement – Beam Suntory


LUNCH (12:15 – 1:00PM)


IV. AMERICAN FAMILY INSURANCE: MARKETING AND PROCUREMENT: BFFS (1:00 – 1:45PM)
In this session, Marty Bell, Sourcing Manager, and Maria Morris, Marketing Business Operations Manager, both of American Family Insurance, will talk about the challenges that marketing and procurement teams often face working together. They will also discuss how one can resolve those challenges and foster an effective partnership. Hear the real story of how American Family Insurance has overcome obstacles between these teams with tangible bottom line impact. Get real takeaways you can use to help make a positive shift in your own organization.

Speakers:
Marty Bell, Sourcing Manager - American Family Insurance
Maria Morris, Marketing Business Operations Manager - American Family Insurance


V. MEDIA TRANSPARENCY – UPDATE (1:45 – 2:30PM)
ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. A key finding from K2 is that many advertisers have contracts which are deficient. To address this, ANA General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement which can be used by advertisers in developing their own agency agreement. That covers important areas including the advertiser's right to audit as well as financial and other benefits that are allowable to be received by the media agency. This session will provide a "cliff notes" summary of the K2 report and an in-depth review of the new contract template.

Speaker:
Keri Bruce, Senior Associate – Reed Smith LLP