Advertising Financial Management
|Begins:||Thursday, September 20, 2012 at 9:00am|
|Ends:||Thursday, September 20, 2012 at 2:30pm|
708 Third Avenue (Btwn E 44th & E 45th Streets)
New York, NY 10017
Meeting notes are available to current, logged in Members only.
**The next WFA Global COMPAG meeting taking place in New York on Wednesday, September 19, 2012 from 9AM-4PM, kindly hosted by the Colgate Palmolive Company (300 Park Avenue, New York, NY 10022). All ANA AFM Committee Members are welcome to attend.
**The joint dinner with the ANA AFM Committee and WFA Global COMPAG, hosted by Decideware on Wednesday, September 19, 2012 from 7:30pm-10:00pm at Rue57 (60 West 57th Street at the corner of Avenue of the Americas).
**Please be sure to kindly RSVP to email@example.com for both the WFA Meeting and the dinner on September 19th by Monday, September 17th if you have not done so already.**
NETWORKING BREAKFAST (9:00 – 9:30)
INTRODUCTIONS (9:30 – 9:45)
I. ASSESSING THE PRICE/VALUE OF YOUR AGENCY RELATIONS – A TOP DOWN AND BOTTOM UP APPROACH (9:45-10:45AM)
Industry experts provide a global perspective on how to assess and benchmark the value and price of the services you receive from your agency. This will include a look at historical approaches as well as current industry best practices and a discussion of future trends. The presentation will include a discussion on the 4A's 2012 Labor Billing Rate Survey, defining and benchmarking marketing assets, trends in global compensation, and the impact of the move to digital marketing services.
Bob Cauley, Partner & Co-Founder, Beekman Associates
Tim Bajraktari, Partner & Co-Founder, Beekman Associates
II. MEMBER ROUNDTABLE DISCUSSION: PROCUREMENT MATURITY (11:00-11:45AM)
In this session, we will open up the discussion to the committee to discuss how marketing procurement organizations can set themselves up for global success in moving up the maturity path.
Michael Thyen, Director Marketing and Sales Procurement, Eli Lilly and Company and ANA Advertising Financial Management Committee Chair
III. BALANCING CREATIVITY AND ACCOUNTABILITY (11:45AM-12:45PM)
We live in a world of change. The Media landscape is built on a foundation that is constantly in motion, constantly reinventing and recalibrating itself, and where innovation is considered paramount to success. To stand still is to fall behind. And yet, at no time historically has measurement and validation been as important to the industry as it is today. Marketing agencies need to be equal parts Creativity and Accountability. We do not have the luxury of viewing them as counter to one another; instead, we have to find that balance that keeps Creativity and Accountability in harmony. OMD will discuss the role that creativity plays in the relationship between client and agency – why it's vital and how to gauge its value. They willl focus on the importance of a Strategic platform on which to base marketing decisions and media investments and how to measure success in this ever-changing marketplace.
Kathleen Brookbanks, President, OMD East
IV. MEDIA REBATES & INCENTIVES (1:30-2:30PM)
As a follow-up to our last Committee meeting, ANA will share recently published white paper on media rebates/incentives paid by media companies to agencies as well as implications for marketers.
Bill Duggan, Group Executive Vice President, ANA