Agency Relations Committee Meeting
|Begins:||Wednesday, February 29, 2012 at 9:00am|
|Ends:||Wednesday, February 29, 2012 at 2:30pm|
|Location:||Reed Smith LLP
599 Lexington Avenue (btwn 52nd & 53rd Streets)
New York, NY
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00)
I. WALL STREET'S VIEW OF MADISON AVENUE: WHAT'S AHEAD IN 2012 (9:45 - 10:45)
A leading Wall Street analyst will share perspective on the publicly traded holding companies - Havas, IPG, Omnicom, Publicis, WPP. Strengths, challenges, digital prowess, new compensation strategies, strategies for margin growth, and more will be discussed.
Michael Nathanson, Managing Director - Equity Research, Americas, Nomura Securities International, Inc.
II. INTEGRATED MARKETING (11:00 - 12:00)
ANA will soon be releasing a new white paper focused on integrated marketing. The white paper is based on a survey whose objective was to analyze the issues marketers face when implementing integrated marketing programs. The findings uncover a number of interesting challenges and opportunities and includes a robust section devoted to agencies-e.g., skill sets agencies must have to develop/implement effective integrated marketing; how agencies can maximize integrated marketing effectiveness; and more. We'll share the results and discuss the implications in this session.
Bill Duggan, Group Executive Vice President, ANA
III. INTEGRATING YOUR IN-HOUSE AND OUTSIDE AGENCIES (1:00 - 2:00)
Prudential Financial, a company that has always had an in-house agency, has recently selected their first outside creative AOR partner. Hear how integrating the two communications functions and all the Prudential business lines has been a very challenging - and successful - endeavor.
Colin McConnell, VP Head of Marketing & Global Marketing Communications, Prudential Advertising
Alison Lazarro, VP, Head of Client Services, Prudential Advertising
Ann Billock, Co-Founder & Managing Partner, Ark Advisors, LLC