| |
 

Agency Relations Committee Meeting

This event has ended.
Begins: Wednesday, February 29, 2012 at 9:00am
Ends: Wednesday, February 29, 2012 at 2:30pm
Location: Reed Smith LLP
599 Lexington Avenue (btwn 52nd & 53rd Streets)
22nd Floor
New York, NY

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00)
INTRODUCTIONS (9:30)


I. WALL STREET'S VIEW OF MADISON AVENUE: WHAT'S AHEAD IN 2012
(9:45 - 10:45)
A leading Wall Street analyst will share perspective on the publicly traded holding companies - Havas, IPG, Omnicom, Publicis, WPP. Strengths, challenges, digital prowess, new compensation strategies, strategies for margin growth, and more will be discussed.

Speaker:
Michael Nathanso
n, Managing Director - Equity Research, Americas, Nomura Securities International, Inc.


II. INTEGRATED MARKETING
(11:00 - 12:00)
ANA will soon be releasing a new white paper focused on integrated marketing. The white paper is based on a survey whose objective was to analyze the issues marketers face when implementing integrated marketing programs. The findings uncover a number of interesting challenges and opportunities and includes a robust section devoted to agencies-e.g., skill sets agencies must have to develop/implement effective integrated marketing; how agencies can maximize integrated marketing effectiveness; and more. We'll share the results and discuss the implications in this session.

Facilitator:
Bill Duggan
, Group Executive Vice President, ANA


III. INTEGRATING YOUR IN-HOUSE AND OUTSIDE AGENCIES (1:00 - 2:00)
Prudential Financial, a company that has always had an in-house agency, has recently selected their first outside creative AOR partner.  Hear how integrating the two communications functions and all the Prudential business lines has been a very challenging - and successful - endeavor.

Speakers:
Colin McConnell, VP Head of Marketing & Global Marketing Communications, Prudential Advertising
Alison Lazarro, VP, Head of Client Services, Prudential Advertising
Ann Billock, Co-Founder & Managing Partner, Ark Advisors, LLC


ADJOURN
(2:30)

Login Required

You must be logged in as a Member to view meeting notes for past meetings.

User Name (email):

Password:

Next Meeting(s)

Agency Relations
Thursday, December 4, 2014
New York , NY

Agency Relations
Wednesday, March 11, 2015
New York , NY

In-House Agency Day
Thursday, June 18, 2015
New York , NY

Agency Relations
Thursday, September 24, 2015
New York , NY

Agency Relations
Wednesday, November 18, 2015
New York , NY

Prior Meeting(s)

Agency Relations
Tuesday, October 7, 2014
New York , NY

In-House Agency Day
Wednesday, June 18, 2014
New York , NY

Agency Relations
Wednesday, March 12, 2014
New York , NY