In-House Agency Day
Start: Thursday, June 8, 2017 at 9:00am
End: Thursday, June 8, 2017 at 2:30pm
599 Lexington Avenue
New York, NY 10022
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
**Due to security measures at Reed Smith, all attendees must be registered on or before 12:00pm Eastern Wednesday, June 7th. After 6/7 please email email@example.com to attend via webinar or if you have any questions**
NETWORKING BREAKFAST & DISCUSSION GROUPS (9:00 – 9:45AM)
I. STATE FARM: MEASURING PERFORMANCE AND VALUE (9:45 – 10:45AM)
Over the past few years, State Farm's creative services department has undergone significant change designed to generate qualitative and quantitative value to the nation's largest insurer of cars and homes. Their in-house agency has a staff of nearly 200 dedicated creative professionals who serve the unique, diverse, ever-growing creative needs and platforms, and address all challenges. This session will focus on State Farm's valuation, impact, and prioritization model.
Mark Gibson, Assistant Vice President, Advertising - State Farm Mutual Automobile Insurance Co.
Greg Sutter, Director, Creative Services - State Farm Mutual Automobile Insurance Co.
II. GENERAL MILLS: BUILDING A BEST-IN-CLASS IN-HOUSE AGENCY (11:00AM – 12:00PM)
The in-house agency for General Mills is tasked with supporting a wide-range of brands. In this session, you'll hear from Cherryl D'Cunha, senior manager, content studio – General Mills, on how their in-house agency came together and lessons they've learned along the way.
Cherryl D'Cunha, Senior Manager, Content Studio – General Mills
LUNCH (12:00 – 1:00PM)
III. MGM RESORTS INTERNATIONAL: SLAYING BIG VOLUME (1:00 – 2:00PM)
Insert key leadership, restructure the team and workflow around a few acronyms like S.L.A. and S.O.W., embrace themes of centralization and collaboration, and take a stand to change the employee culture, and you are ready to emerge as a center of excellence. That is the transformation that has been occurring at the in-house agency for MGM Resorts International. Because what happens in Vegas, sometimes leaves Vegas.
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International
AND MORE TO BE ANNOUNCED!
Webinar information, if available, will be provided to registrants only.