Agency Relations

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. A SMARTER PLANET AND THE COMING OF AGE OF A WHOLE NEW GENERATION OF INTELLIGENT SYSTEMS AND TECHNOLOGY (10:00- 10:50AM)
Intelligence in systems helps change the way the world works. IBM's Smarter Planet vision was driven by three I's – instrumentation, interconnectedness and intelligence. In this session, see how IBM and Ogilvy worked together to make a successful campaign, that shows how society can be more productive, efficient and responsive, all around the world.

Speakers:
Maria Cecilia Correa, POE Strategist & Advertising Manager –  IBM
Kimberly Duffy, Sr. Partner , Managing Director– Ogilvy


II. HOW TO ENHANCE YOUR MEDIA VALUE (11:00-11:50AM)
Media is one of the largest spends within the marketing budget.  In many cases, client side marketers rely on their agency to oversee their media investments. In this session, learn why marketers incorporate media audits into their advertising protocol, what organizational obstacles they confront and overcome and how they are able to use the results to drive performance improvements.  You may be surprised with the motives behind doing an audit and what areas of improvement turn up.

Speakers:
PJ Leary, CEO – Ebiquity
Elizabeth Dorrance, Media Director – Expedia
Nicola Lionetti, Procurement Director – Luxottica Retail

LUNCH (12:00-12:40PM)


III. MIRROR MIRROR ON THE WALL, WHO IS THE BEST AGENCY OF THEM ALL? (12:45-1:35PM)
What abilities make an agency great?  Advertising Age ranks agencies on revenue.  Marketers look at innovative and fresh creative output.  Others say it's pulling together effective integrated marketing communications.  In this session, we will discuss what qualities make a "best agency" and compare which ones are on your "A" list, to those on the radar of top CMOs.

Speaker:
Avi Dan, Founder and CEO – Avidan Strategies LLC


IV. ROUNDTABLE AND OTHER BUSINESS (1:35 – 2:30PM)

• Often, the best learning at ANA committee meetings comes from member roundtable discussions with your peers from other companies.  Following up on the morning session, we'll discuss best practices for maximizing integrated marketing—both internally and with agency partners.
• Member "Show & Tell" – Open discussion on recent advertising work in the marketplace. This can be a member's campaign, or a campaign that a member feels is making an impact.
• Member Input – In this segment, we are looking for future topics to bring to the table at our next meeting. This could be case studies, best practices, or wanting to hear about a specific topic. The goal is to seek out segments that will resonate with the members in attendance.

Facilitators:
Eve Reiter, Vice President, Marketing Category Management and Agency Relations – American Express Company and ANA Agency Relations Committee Chair
Andrew Kritzer, Senior Director – ANA