Committees | Events & Webinars | Agency Relations | ANA

Agency Relations

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 10:00AM)



I. CASE STUDY: VERIZON ON OPTIMIZING AGENCY PARTNERS
(10:00 – 11:00AM)
In this session, Barbara Warnock-Morgan, Manager Creative, Experiential and Cultural Engagement and Michael Burczyk, Manager, Agency Relations - Digital Lead, both of Verizon Communications, will share their recent experiences with agency consolidation. Why consolidate? What do you gain? How long does it take? These are all questions that need to be considered before you start consolidating.

Speakers:
Barbara Warnock-Morgan, Manager Creative, Experiential and Cultural Engagement – Verizon Communications
Michael Burczyk
, Manager, Agency Relations - Digital Lead – Verizon Communications


II. ENERGIZER: AGENCY OF RECORD REVIEW CASE STUDY
(11:15AM – 12:15PM)
In this session, Brian Effer, Global Strategic Sourcing Manager – Energizer Holdings, Inc., will share the results of a recent AOR review, including the parameters, selection process, and lessons learned. Energizer Holdings recently named Camp + King as its AOR, following a review, with the goal of engaging in broader conversations with consumers and building new energy around the iconic Energizer Bunny.

Speaker:
Brian Effer, Global Strategic Sourcing Manager, Marketing – Energizer Holdings, Inc.


LUNCH (12:15 – 1:15PM)



III. AGENCY REVIEWS FOR PROJECT WORK (1:15 – 2:00PM)
Project assignments are on the rise. Unlike AOR work, project assignments are limited in time and scope, and are usually driven by a need to address a defined business opportunity. While best practices for conducting an agency search for an AOR are well documented, agency reviews for project work did not have a similar guidance tool – until now. The success of the selection process, the quality of the work, and the relationship are maximized when both sides enter discussions with thoughtful and deliberate consideration of their own needs and that of their prospective partners and a clear assessment of the opportunity and the options. The ANA and the 4A's have collaborated to provide both clients and agencies with considerations to help optimize the review process. Done well, project work can be an efficient way for clients to find new resources and for agencies to find new business opportunities.

Speaker:
Eve Reiter, Vice President, Global Supply Management – American Express Company and ANA Agency Relations Committee Chair


IV. MEMBER ROUNDTABLE DISCUSSION: TRENDS AND HOT TOPICS (2:00 – 2:30PM)
This is a great opportunity to learn from your peers at other companies. In this member roundtable discussion, ANA Agency Relations Committee members can ask questions or get advice from other committee members. In this discussion, we'll ask members to share their thoughts and ideas on trends and hot topics in agency relations and management, as well as topics they'd like to see covered at future meetings.

Facilitators:
Eve Reiter, Vice President, Global Supply Management – American Express Company and ANA Agency Relations Committee Chair
Gregory Wright, Director, Conferences & Committees – ANA