| |
 

Agency Relations

This event has ended.
Begins: Tuesday, October 7, 2014 at 9:00am
Ends: Tuesday, October 7, 2014 at 2:30pm
Location: ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. MERZ PHARMACEUTICALS:  BECOMING YOUR AGENCY'S FAVORITE CLIENT (10:00 – 11:00AM)
Jessica Wright, Director of OTC Marketing – Merz Pharmaceuticals has a very strong point of view on how important it is to build your brand by making sure you are your agency's favorite client.  For their Mederma Brand, Merz Pharmaceuticals will share how they have achieved great marketplace results through a strong agency relationship by:

- Managing the pitch process
- Celebrating through a marriage proposal and anniversary
- Keeping the marriage strong through team building and chemistry building
- Sharing secrets to having a productive relationship and how that ties to business results

Speakers:
Jessica Wright, Director of OTC Marketing – Merz Pharmaceuticals
Sarah Hanson, Chief Growth Officer – Partners + Napier


II. PATENT TROLL LIABILITY IN CLIENT/AGENCY CONTRACTS (11:15AM – 12:15PM)
Patent assertion entities (PAEs), sometimes referred to as patent trolls, are firms whose sole business is to buy up patents and then go after companies for patent infringement, costing those companies millions of dollars in fees in order to avoid paying even more to defend themselves in court.  In the advertising space, patent trolls have been increasingly in the news.  This has caused considerable debate between agencies and marketers around the topic of patent troll indemnification / liability.  In order to more clearly understand how marketers currently handle the risks associated with patent infringement in their agency contracts, ANA members were recently surveyed and results will be shared at this meeting.

Speaker:
Bill Duggan, Group EVP – ANA


LUNCH (12:15 – 1:00PM)


III. INCREASING ROI WITH PROGRAMMATIC (1:00 – 2:00PM)
Programmatic, data-driven media buying is transforming digital advertising and has the potential to substantially increase ROI for advertisers. However, as practiced today, many marketers find that programmatic is largely failing to live up to its potential. In this session, Michael Greene, Director of Research – Audience Science will discuss why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.

Speaker:
Michael Greene, Director of Research – Audience Science


IV. TOPICS FOR FUTURE AGENCY RELATIONS COMMITTEE MEETINGS (2:00 – 2:30PM)
In this session, members will be asked to share input on topics for future ANA Agency Relations Committee meetings.

Facilitator:

Bill Duggan, Group EVP – ANA

 

Login Required

You must be logged in as a Member to view meeting notes for past meetings.

User Name (email):

Password:

Next Meeting(s)

Agency Relations
Wednesday, March 11, 2015
New York , NY

In-House Agency Day
Thursday, June 18, 2015
New York , NY

Agency Relations
Thursday, September 24, 2015
New York , NY

Agency Relations
Wednesday, November 18, 2015
New York , NY

Prior Meeting(s)

Agency Relations
Thursday, December 4, 2014
New York , NY

Agency Relations
Tuesday, October 7, 2014
New York , NY

In-House Agency Day
Wednesday, June 18, 2014
New York , NY