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Agency Relations

Begins: Tuesday, October 7, 2014 at 9:00am
Ends: Tuesday, October 7, 2014 at 2:30pm
Location: ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MERZ PHARMACEUTICALS: BECOMING YOUR AGENCY'S FAVORITE CLIENT (10:00 – 11:00AM)
Jessica Wright, Director of OTC Marketing – Merz Pharmaceuticals has a very strong point of view on how important it is to build your brand by making sure you are your agency's favorite client.  For their Mederma Brand, Merz Pharmaceuticals will share how they have achieved great marketplace results through a strong agency relationship by:

  • Managing the pitch process
  • Celebrating through a marriage proposal and anniversary
  • Keeping the marriage strong through team building and chemistry building
  • Sharing secrets to having a productive relationship and how that ties to business results

Speakers:
Jessica Wright, Director of OTC Marketing – Merz Pharmaceuticals
Sharon Napier, CEO – Partners + Napier


II. MEMBER ROUNDTABLE DISCUSSION (11:15 – 12:15PM)
In this session, ANA Agency Relations Committee members will be asked to share their experiences and best practices on building strong client-agency relationships.  Members will also be asked to share their thoughts on the current status of agency talent in the industry.  This is a great opportunity to learn from your peers at other companies.

Facilitators:
Eve Reiter, Vice President, Marketing Category Management and Agency Relations – American Express
Marni Gordon, Vice President – ANA


LUNCH (12:15 – 1:00PM)


III. INCREASING ROI WITH PROGRAMMATIC (1:00 – 2:00PM)
Programmatic, data-driven media buying is transforming digital advertising and has the potential to substantially increase ROI for advertisers.  However, as practiced today, many marketers find that programmatic is largely failing to live up to its potential.  In this session, Michael Greene, Director of Research – Audience Science will discuss why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.

Speaker:
Michael Greene, Director of Research – Audience Science


IV. TOPICS FOR FUTURE AGENCY RELATIONS COMMITTEE MEETINGS (2:00– 2:30PM)
In this session, members will be asked to share input on topics for future ANA Agency Relations Committee meetings.

Facilitators:
Eve Reiter, Vice President, Marketing Category Management and Agency Relations – American Express
Marni Gordon, Vice President – ANA

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Next Meeting(s)

Agency Relations
Tuesday, October 7, 2014
New York , NY

Agency Relations, West Coast Chapter
Thursday, October 23, 2014
Glendale , CA

Agency Relations
Thursday, December 4, 2014
New York , NY

Prior Meeting(s)

Agency Relations
Wednesday, June 18, 2014
New York , NY

Agency Relations, West Coast Chapter
Tuesday, June 10, 2014
San Francisco , CA

Agency Relations
Wednesday, March 12, 2014
New York , NY