In-House Agency Day, West Coast Chapter
|Begins:||Tuesday, December 9, 2014 at 9:00am|
|Ends:||Tuesday, December 9, 2014 at 2:30pm|
345 Park Ave.
East Tower, Floor 1 - Park Room
San Jose, CA 95110
Meeting notes are available to current, logged in Members only.
*For those driving, there is guest parking in the West Tower (entrance off Park Avenue).
*For those taking the train to San Jose, the Adobe offices are a short cab ride (~5 minutes) away from San Jose Diridon Station.
IN-HOUSE AGENCY DAY
In 2013, penetration of in-house agencies increased to 58%*. The scope and types of services handled in-house vary widely and range from more basic collateral materials, to digital communications, to media planning/buying. In-House Agency Day will bring together various members in the in-house agency space to share success stories, as well as discuss topics that are of interest to the in-house agency community.
* 2013 Rise of the In-House Agency Survey
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. ADOBE'S IN-HOUSE AGENCY JOURNEY (9:45-10:45AM)
In this session, Alex Amado, Sr. Director, Creative and Media and Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated will share Adobe's in-house agency journey, their decision-making process on what to in-source, and how it has changed their agency relationships.
Alex Amado, Sr. Director, Creative and Media – Adobe Systems Incorporated
Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated
II. THE CLOROX COMPANY: IN-HOUSE AGENCY BEST PRACTICES (11:00AM-12:00PM)
The Clorox Company's in-house agency focuses on packaging, trade shows and corporate design within their organization. Bruce Willardson, Sr. Director, Creative Services – The Clorox Company will provide an overview of his in-house agency including its philosophy/mission, discuss benefits and challenges of being an in-house shop, and share best practices.
Bruce Willardson, Sr. Director, Creative Services – The Clorox Company
LUNCH (12:00 – 12:45PM)
III. ROBERT HALF INTERNATIONAL REBRANDS THEIR IN-HOUSE AGENCY (12:45-1:45PM)
In this session, you will hear an overview of the Robert Half in-house agency including its role and value to the company and hear a case study of their recent rebranding. You will also learn more about the services they provide, the pros and cons of having an in-house agency, their day-to-day operations, how they measure success to the business and themselves!
Jennifer Ching, Creative Manager – Robert Half International
Stephnee Leathers, Senior Director Creative Services – Robert Half International
IV. BUILDING AN IN-HOUSE CULTURE (1:45-2:30PM)
Legal reviews. 8'x8' cube cells. Endless stakeholders and process. Risk aversion. Developing a creative team that rivals that coming from external agencies takes some magic. In this session, we'll discuss how to get your team to tap into creativity and deliver beyond expectations.
Tommy Lynn, Creative Director – Dell Blue In-house Creative