In-House Agency, West Coast Chapter

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. TACO BELL: CREATING OUR IN-HOUSE AGENCY, TBD (10:00 – 10:45AM)
Taco Bell Design or To Be Determined? Perhaps both. We are TBD: a collective of taco-craving creators and curators creating craveable taco creative. Learn more about Taco Bell's in-house agency in this session.

Speakers:
Christopher Ayres, Executive Creative Director – Taco Bell
Tracee Larocca, Senior Vice President, Advertising and Brand Engagement – Taco Bell
Kristin Morgan, Account Director – Taco Bell


II. BOEING: SELECTING YOUR WORKFLOW MANAGEMENT TOOL (10:50 – 11:35AM)
Selecting and managing a workflow management tool has been a recurring topic in these meetings. . In this session, Wayne Barringer, director of creative services, and Corey Dill, senior manager of creative operations, both at The Boeing Company, will share how they're jetting toward the future, declaring "Mission Accomplished" on their recent workflow management tool installation.

Speakers:
Wayne Barringer, Director, Creative Services - The Boeing Company
Corey Dill
, Sr Manager Creative Operations - The Boeing Company


III. KAISER PERMANENTE: IN-HOUSE AGENCY CASE STUDY (11:40AM – 12:25PM)
In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Noel True, director, multimedia at Kaiser Permanente, will share his journey and their future plans, including lessons learned and key takeaways.

Speaker:
Noel True, Director, Multimedia - Kaiser Permanente


LUNCH (12:25 – 1:00PM)


IV. AGENCY 2020: WHAT DOES THE FUTURE HOLD FOR IN-HOUSE AGENCIES? (1:00 – 1:45PM)
In this session, an advertising industry expert will share his thoughts on in-house agencies, the role they play in the industry, where they're going over the next few years, and what he's seeing at other brands around the world.

Speaker:
Greg Paull, Principal & Founder - R3


V. IMAX: REPOSITIONING YOUR IN-HOUSE AGENCY (1:45 – 2:30PM)
After a marketing reorganization and ahead of one of the most ambitious new brand campaign launches in IMAX's history, the in-house agency team faced new hurdles to service their internal clients. In this session, Andrew Almendras, director, creative and Emily Kwong, art director at IMAX, will share how they repositioned the in-house agency for success amid this transition and launch, including lessons learned and key takeaways.

Speakers:
Andrew Almendras, Director, Creative- IMAX
Emily Kwong
, Art Director- IMAX