In-House Agency, West Coast Chapter

when

Start: Wednesday, September 5, 2018 at 9:00am

End: Wednesday, September 5, 2018 at 2:30pm

WHERE

Taco Bell
1 Glen Bell Way
Irvine, CA 92618

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. TACO BELL: CREATING OUR IN-HOUSE AGENCY, TBD (10:00 – 10:45AM)
Taco Bell Design or To Be Determined? Perhaps both. We are TBD: a collective of taco-craving creators and curators creating craveable taco creative. Learn more about Taco Bell's in-house agency in this session.

Speakers:
Christopher Ayres, Executive Creative Director – Taco Bell
Tracee Larocca, Senior Vice President, Advertising and Brand Engagement – Taco Bell
Kristin Morgan, Account Director – Taco Bell


II. BOEING: SELECTING YOUR WORKFLOW MANAGEMENT TOOL (10:50 – 11:35AM)
Selecting and managing a workflow management tool has been a recurring topic in these meetings. In this session, Wayne Barringer, director, creative services at The Boeing Company, will share how they picked their tool and how they get the most out of it.

Speaker:
Wayne Barringer, Director, Creative Services - The Boeing Company


III. KAISER PERMANENTE: IN-HOUSE AGENCY CASE STUDY (11:40AM – 12:25PM)
In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Noel True, director, multimedia at Kaiser Permanente, will share his journey and their future plans, including lessons learned and key takeaways.

Speaker:
Noel True, Director, Multimedia - Kaiser Permanente


LUNCH (12:25 – 1:00PM)


IV. AGENCY 2020: WHAT DOES THE FUTURE HOLD FOR IN-HOUSE AGENCIES? (1:00 – 1:45PM)
In this session, an advertising industry expert will share his thoughts on in-house agencies, the role they play in the industry, where they're going over the next few years, and what he's seeing at other brands around the world.

Speaker:
Greg Paull, Principal & Founder - R3


V. IMAX: IN-HOUSE AGENCY CASE STUDY (1:45 – 2:30PM)
In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Andrew Almendras, director, creative at IMAX, will share his journey and their future plans, including lessons learned and key takeaways.

Speaker:
Andrew Almendras, Director, Creative- IMAX

 

Webinar information, if available, will be provided to registrants only.