Business-to-Business

when

Start: Tuesday, April 11, 2017 at 9:00am

End: Tuesday, April 11, 2017 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (8:30–9:30AM)

WELCOME AND INTRODUCTIONS (9:30–9:45AM)

SESSION #1: Driving Digital Engagement (9:45AM)

Tapping digital channels to advertise, market, sell, and provide customer care is far from new terrain for many companies. Early efforts have focused on if we have a digital presence where our customers are spending time? Do the various channels provide consistent information, services, and brand experience?

Digital engagement requires a commitment to content as a discipline, backed by a technical and operational backbone. Linda is very passionate about digital transformation and enabling customers, partners and employees through the use of digital channels. She will share her insight to drive ongoing customer-centric improvements to maximize ROI from all online and digital touch points, including management of Siemens Healthineers’ web properties.

Linda Brunner- ANA B2B Committee Co-Chair;VP Head of Digital Engagement at Siemens Healthineers

 

SESSION #2: Email Marketing is dead! Wrong. (10:45 AM)

Many have predicted the death of email marketing, interestingly however, marketers consistently rank email as the single most effective tactic for awareness, acquisition, conversion, and retention. The primary reason is the rise of mobile devices.

The rise of instant messaging, social media, and texting were assumed would eliminate email’s viability as a communication platform. In 2016, there are four billion email addresses — a billion more than in 2011. Email is still a dominant channel in consumers’ lives because it’s ubiquitous, easy to learn, and convenient.

In this session Adam will demonstrate how marketers, if they ask the right questions when defining different email audience segments, can still create very effect email campaigns.

Adam Holden-Bache- Author How to Win at B2B Email Marketing: A Guide to Achieving Success

 

SESSION #3: Digital Transformation – Now a central component of business strategy (11:30AM)

Digital transformation isn’t only about technology, it’s about bringing together the power of technology with a culture that embraces the change that it can lead for the organization. Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.

During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.

Dave Berlin whose responsibility at Castrol's innoVentures team is to develop digital partnerships and strategies in the connected car and car service space, will lead this discussion topic.

Dave Berlin- Director, Digital Business Development at Castrol InnoVentures

SESSION #4: TBD

Webinar information, if available, will be provided to registrants only.