|Begins:||Thursday, August 8, 2013 at 9:00am|
|Ends:||Thursday, August 8, 2013 at 2:30pm|
333 Encinal Street
Santa Cruz, CA 95060
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. YODLEE DISCOVERS ITS QUIRKY BRAND PERSONALITY
In 2012, Yodlee, a B2B2C financial services company, decided to rebrand after 13 years with an existing brand. It wanted to more closely align with the current company personality, while maintaining its established assets. The result? A completely new brand identity and messaging platform based on an authentic and credible sense of what's uniquely "Yodlee." This included a global photo and tattoo contest to engage its 700+ employees in the new brand identity. Yodlee tattoos? Yes, we went there... Hear about the methods used to understand their brand attributes and bridge the business and consumer worlds under one brand umbrella.
Ron Barasch, Senior Director, Product Marketing, Yodlee
Liz Travers, Marketing Manager, Yodlee
II. SMARTER WORKING: CHANGING THE WAY BUSINESS THINK ABOUT LOCATION, TECHNOLOGY AND HUMANITY
Today's workforce is very different from what it was just five years ago. With new technologies that enable greater mobility, the concept of a traditional workforce has changed forever. As a result, companies are being challenged to rethink their assumptions regarding workplace environments and behavior. Put simply, it's a global business phenomenon that leading enterprises call Smarter Working. Learn more about this trend and discover how Plantronics is embracing, marketing and offering tools that enable flexible working to not only become a reality but also thrive.
Marilyn Mersereau, SVP, Marketing and CMO, Plantronics
Susan Lovegren, SVO HR, Plantronics
III. MEMBER ROUNDTABLE DISCUSSION
In this session, Business-to-Business Committee members will be asked to share their experiences and perspectives on a B2B hot topic. This is a great opportunity to learn from your peers at other companies.
IV. PLANTRONICS SMARTER WORKING TOUR
Plantronics recently undertook a major remodel of our headquarters facilities and implemented an approach to the workplace called Smarter Working. Attendees will get an inside peek into Plantronics Smarter Working environment and follow a multi-stop path from Industrial Design, to various testing Labs, and their open work space.
More to come!
Webinar information is provided to logged in Members only.