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Business-to-Business

This event has ended.
Begins: Thursday, August 8, 2013 at 9:00am
Ends: Thursday, August 8, 2013 at 2:00pm
Location: Plantronics
333 Encinal Street
Santa Cruz, CA 95060

Meeting notes are available to current, logged in Members only.

ARRIVAL INSTRUCTIONS:
Please check-in with security. The conference room is called Endeavor and it is in building 345, part of the Plantronics campus. Associates will guide you from the lobby to the meeting room.


NETWORKING BREAKFAST (9:00 – 9:30AM)

INTRODUCTIONS (9:30 – 9:45AM)


I. YODLEE DISCOVERS ITS QUIRKY BRAND PERSONALITY
(9:45-10:35AM)
In 2012, Yodlee, a B2B2C financial services company, decided to rebrand after 13 years with an existing brand. It wanted to more closely align with the current company personality, while maintaining its established assets. The result? A completely new brand identity and messaging platform based on an authentic and credible sense of what's uniquely "Yodlee." This included a global photo and tattoo contest to engage its 700+ employees in the new brand identity. Yodlee tattoos? Yes, we went there... Hear about the methods used to understand their brand attributes and bridge the business and consumer worlds under one brand umbrella.

Speakers:
Ron Barasch, Senior Director, Product Marketing, Yodlee
Shannon Riordan, Marketing Director, Yodlee


II. SMARTER WORKING: CHANGING THE WAY BUSINESS THINK ABOUT LOCATION, TECHNOLOGY AND HUMANITY
(10:45-11:35AM)
Today's workforce is very different from what it was just five years ago. With new technologies that enable greater mobility, the concept of a traditional workforce has changed forever. As a result, companies are being challenged to rethink their assumptions regarding workplace environments and behavior. Put simply, it's a global business phenomenon that leading enterprises call Smarter Working. Learn more about this trend and discover how Plantronics is embracing, marketing and offering tools that enable flexible working to not only become a reality but also thrive.

Speakers:
Marilyn Mersereau, SVP, Marketing and CMO, Plantronics
Susan Lovegren, SVP HR, Plantronics


III. MEMBER ROUNDTABLE DISCUSSION
(11:45AM-12:20PM)
In this session, Business-to-Business Committee members will be asked to share their experiences and perspectives on a B2B hot topic. This is a great opportunity to learn from your peers at other companies.

Facilitator:
Bill Stabile
, Senior Director, Brand & Marketing Communications, Siemens Corporation and Chair, ANA B-to-B Marketing Committe


LUNCH (12:20 – 1:00PM)


IV. PLANTRONICS SMARTER WORKING TOUR
(1:00-2:00PM)
Plantronics recently undertook a major remodel of our headquarters facilities and implemented an approach to the workplace called Smarter Working. Attendees will get an inside peek into Plantronics Smarter Working environment and follow a multi-stop path from Industrial Design, to various testing Labs, and their open work space.


If you're traveling to the Business-to-Business committee meeting and are looking for things to do in Santa Cruz county,  check out: http://www.santacruz.org/things/index.php.

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