Business-to-Business
This event is over.
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. AVON MOBILE BROCHURE 2.0 - WINNER OF THE AD AGE BtoB BEST AWARDS BRANDED APP (10:00-11:00AM)
Avon needed to extend their brand presence and products offerings to their on-the-go customers and provide sales tools for their Independent Sales Representatives all over the world, by making Avon available anywhere, anytime. The delivery includes easy to use product browse, a quick order sales tool and a map locator for customers to find and shop with an Avon Representative making shopping easier for customers. Hear how Avon's branded app was designed to make their home-sales representatives jobs easier while staying true to the brand, which stands for beauty.
Speaker:
Sasha Koren, Global Digital and NA eCommerce Creative Director – Avon
II. ANA MEMBER "B-to-B SNACK PACK" (11:15AM-12:15PM)
"B-to-B Snack Pack" will be a series of short, intensive presentations, with ANA Business to Business Committee Members sharing they are doing within B-to-B at their organizations. Confirmed participants are:
a) GE Energy Management: Holly Bounds, Digital Strategy Leader
b) Ernst & Young: Jean Frohman, Market Segment Marketing Manager
c) Hiscox: Hunter Hoffmann, Head of US Communication
Facilitator:
Bill Stabile, Executive Director Brand Marketing Communications – Siemens Corporation
LUNCH (12:15 – 1:15PM)
III. NATIVE ADVERTISING – HYPE OR HOPE? (1:15PM-2:00PM)
Native advertising has been one of the hottest and most controversial (thanks to John Oliver!) terms of the year. Native advertising is a method in which the advertiser attempts to gain attention by providing messaging in the context of the user's experience, with the intent of making the paid advertising feel less intrusive and thus increase the likelihood users will engage with it. In this session, Bill Duggan, Group Executive Vice President – ANA will share the topline results of the fall 2014 ANA Native Advertising Survey, fielded to ANA members, which will provide industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.
Speaker:
Bill Duggan, Group Executive Vice President – ANA