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NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. U.S. POSTAL SERVICE EMBRACES TECHNOLOGIES TO REINVENT DIRECT MAIL (9:45-10:45AM)
When marketers think of direct mail, they think of direct mail of years past. As a result, some marketers do not include direct mail as a part of their marketing toolbox. The U.S. Postal Service will show how innovation can make direct mail relevant, efficient, and impactful for marketers, especially toward the B2B market. Learn how you can use the available technologies to make direct mail more interactive and effective.
Christopher Karpenko, Director, Brand Marketing – USPS
II. GE LEADS DIGITAL DATA-DRIVEN BEST PRACTICES (11:00AM-12:00PM)
Holly Bounds, Digital Strategy Leader – GE Energy Management will discuss that by combining disparate digital platforms, and the cost and time reductions that result from it, they can see who is visiting their digital properties, and who isn't. You will also learn how to drive business decisions based on that knowledge and drive deeper, more meaningful conversations with your target markets.
Holly Bounds, Digital Strategy Leader – GE Energy Management
III. MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, ANA Business-to-Business Committee members will be asked to share their experiences and perspectives on a B2B hot topic. This is a great opportunity to learn from your peers at other companies.
Janine Martella, Director, Committees & Conferences – ANA