Start: Thursday, June 8, 2017 at 9:00am
End: Thursday, June 8, 2017 at 12:45pm
444 North Michigan Avenue
Chicago, IL 60611
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Will Not Attend||ANA $0||Associate Gold $0||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend In-Person||ANA $0||Associate Gold $0||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold $0||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology
NETWORKING BREAKFAST (8:30AM – 9:15AM)
INTRODUCTIONS (9:15AM – 9:30AM)
I. Insights for Experiential Marketing Technology (9:30AM - 10:15AM)
The array of technology products that can be integrated into Experiential Marketing programs can seem limitless. It is not easy to decide which ones are the best fit and will give you the greatest ROI. This session will give you the tools you need to crack the code of tech for experiential.
Melissa Hamilton, VP Director of INtegrated Production, Momentum Worldwide
II. Using Technology to Drive Experiential Performance (10:30AM - 11:15AM)
Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. In this session Kevin will share his approach, mixing science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in marketing and advertising programs.
Kevin Hartman, Head of Analytics - Consumer, Government, & Entertainment Sector, Google
III. TBD (11:30AM - 12:15PM)
IV. Lunch and Roundtable Discussion (12:15PM – 1:00PM)
Webinar information, if available, will be provided to registrants only.