Experiential Marketing

when

Start: Thursday, June 8, 2017 at 9:00am

End: Thursday, June 8, 2017 at 12:45pm

WHERE

Momentum Worldwide
444 North Michigan Avenue
Suite 1250
Chicago, IL 60611

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology


NETWORKING BREAKFAST (8:30AM – 9:15AM)

INTRODUCTIONS (9:15AM – 9:30AM)

I. Insights for Experiential Marketing Technology (9:30AM - 10:15AM)
The array of technology products that can be integrated into Experiential Marketing programs can seem limitless. It is not easy to decide which ones are the best fit and will give you the greatest ROI. This session will give you the tools you need to crack the code of tech for experiential.

Melissa Hamilton, VP Director of INtegrated Production, Momentum Worldwide

II. Using Technology to Drive Experiential Performance (10:30AM - 11:15AM)
Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. In this session Kevin will share his approach, mixing science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in marketing and advertising programs. 

Kevin Hartman, Head of Analytics - Consumer, Government, & Entertainment Sector, Google

III. TBD (11:30AM - 12:15PM)

Speaker: TBD

IV. Lunch and Roundtable Discussion (12:15PM – 1:00PM)



Webinar information, if available, will be provided to registrants only.