Experiential Marketing

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Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology
This topic is a crucial one for brand marketers trying to make sense of all the tech options that exist today in experiential marketing: Social, mobile, robotics, interactive media, VR, AR and more. Don’t miss out on this opportunity to explore the latest technology and get the insight you need to make better business decisions. Register NOW! Seats are limited.

NETWORKING BREAKFAST (8:30AM – 9:15AM)

INTRODUCTIONS (9:15AM – 9:30AM)

I. Insights for Experiential Marketing Technology (9:30AM - 10:15AM)
The array of technology products that can be integrated into Experiential Marketing programs can seem limitless. It is not easy to decide which ones are the best fit and will give you the greatest ROI. This session will give you the tools you need to crack the code of tech for experiential.

Melissa Hamilton, VP Director of Integrated Production, Momentum Worldwide

II. Using Technology to Drive Experiential Performance (10:30AM - 11:15AM)
Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. In this session Kevin will share his approach, mixing science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in marketing and advertising programs. 

Kevin Hartman, Head of Analytics - Consumer, Government, & Entertainment Sector, Google

III. Kinetic's Deep-Dive in Their Technology-Influenced Campaigns (11:30AM - 12:15PM)
Kinetic will present three case studies of the latest technologies for Experiential; Universal Studios / Virtual Reality for the launch of the new movie The Mummy, Lipton / Augmented Reality for the launch of their new carbonated drink, and unique method for guerilla marketing that got out the message on human trafficking at a leading sporting event with little cost. The presentation includes in depth look at the challenges faced and return on investment for each program.

Speaker: Jaime Byrdak, Group Director, Kinetic

IV. Lunch and Roundtable Discussion (12:15PM – 1:00PM)