Promotion Marketing

Promotion Marketing Committee Meeting

NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:40AM)

I. Session 1: Case Study: Integrating first and third party data to provide a unified view of your customers (9:40AM – 10:30AM)
First-party data is the most valuable data you can collect about your audience and a powerful resource on specifics about your already-existing users and customers. Third party data is great for demographic, behavioral, and contextual targeting. A critical role in solutions like audience targeting and audience extension. Lean the power of integrating them.

Speaker:
Brian Thompson Ph.D., Head of Strategy, Simon Data

COFFEE BREAK (10:30AM – 10:45AM)

II. Session 2: 6 Sure-Fire Ways to Accelerate Growth (10:45AM – 11:35AM)
Today, it is harder than ever to get strong topline growth. And the reasons for this have nothing to do with digital or retail disruption.

There are six pervasive forces that consistently impede brand success and most of us are unaware that they are happening—or that they even exist. The good news is that once you address these factors, you can create exceptional revenue gains. 

Leslie Zane, founder of Triggers® and foremost expert on unshackling the hidden growth locked inside brands, will reveal the six dynamics that inhibit sales across industries, along with foolproof counter-measures for increasing conversion cross every activation touchpoint.

Speaker:
Leslie Zane, President, Triggers

III. Session 3: Kellogg’s NYC: Serving Up a Lifestyle Experience for World Cup Fans (11:35AM – 12:25PM)
According to the National Sports Forum’s 2018 Corporate & Industry Survey, top sports advertisers and sponsors in North America are looking beyond traditional sports partnership opportunities to explore lifestyle events that will allow them to connect with the millennial generation. Grassroots initiatives, experiential offerings and opportunities to react and deliver in the moment with fans are listed as top priorities for these brands going forward. Hear how Eat Soccer created a unique Morning Match experiential event for Kellogg’s NYC Café to help FIFA World Cup supporters celebrate their passion for the global tournament.

Speaker: Qiana Martin, Founder, Eat Soccer

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:30PM – 1:30PM)
In this session we will discuss the latest methods of promoting your brand directly to consumers unique and unexpected ways. ANA Promotion Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Facilitator:
Richard Feldman, Director, Brand Activation, ANA