Promotion Marketing

when

Start: Tuesday, November 13, 2018 at 9:00am

End: Tuesday, November 13, 2018 at 1:15pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


Promotion Marketing Committee Meeting

NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:40AM)


I. Session 1: Case Study: Integrating first and third party data to provide a unified view of your customers (9:40AM – 10:30AM)
First-party data is the most valuable data you can collect about your audience and a powerful resource on specifics about your already-existing users and customers. Third party data is great for demographic, behavioral, and contextual targeting. A critical role in solutions like audience targeting and audience extension. Lean the power of integrating them.

Speaker:
Seth Nachimson, Strategic Growth, Simon Data

COFFEE BREAK (10:30AM – 10:45AM)


II. Session 2: 6 Sure-Fire Ways to Accelerate Growth (10:45AM – 11:35AM)
Today, it is harder than ever to get strong topline growth. And the reasons for this have nothing to do with digital or retail disruption.
There are six pervasive forces that consistently impede brand success and most of us are unaware that they are happening—or that they even exist. The good news is that once you address these factors, you can create exceptional revenue gains. 
Leslie Zane, founder of Triggers® and foremost expert on unshackling the hidden growth locked inside brands, will reveal the six dynamics that inhibit sales across industries, along with foolproof counter-measures for increasing conversion cross every activation touchpoint.

Speaker:
Leslie Zane, 
President, Triggers

III. Session 3: TBD (11:35AM – 12:25PM) 

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:30PM – 1:30PM)
In this session we will discuss the latest methods of promoting your brand directly to consumers unique and unexpected ways. ANA Promotion Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Facilitator:
Richard Feldman, Director, Brand Activation, ANA

Webinar information, if available, will be provided to registrants only.