Relationship Marketing

when

Start: Tuesday, February 27, 2018 at 9:00am

End: Tuesday, February 27, 2018 at 12:45pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Relationship Marketing Committee Meeting

NETWORKING BREAKFAST (8:30 – 9:15AM)

I. INTRODUCTIONS (9:15 – 9:45AM)
Relationship marketing isn't new - we've probably been discussing it for more than twenty years. However, it still seems we have not "cracked the code" on what it really means and how to do it well. Its vision is leveraging the power of strategy and analytics to enable a true relationship with our customers, where the person feels "understood", and our communication speaks directly to their preferences (in timed and contextual ways). In realationship marketing excellence, we do not "sell", we "collaborate" to build and maintain enduring engagement and align operations accordingly. As we consider this, what have we done well and in what industries? Where do we have the most opportunities to improve?

Elaine Gamble, CRM Integration, Global Commercail Execution, Novartis Pharmaceuticals Corporation

II. Presentation from Hilton (9:45-10:30AM)

Christin Lewis, Senior Manager, Hilton Honors Strategic Marketing, Hilton

II. TBD (10:45AM - 11:30AM)

IV. LUNCH AND ROUNDTABLE DISCUSSION (11:45PM – 12:45PM)

Webinar information, if available, will be provided to registrants only.