Shopper Marketing

when

Start: Thursday, December 6, 2018 at 9:00am

End: Thursday, December 6, 2018 at 3:00pm

WHERE

ANA
708 Third Ave
Fl 8 - Multipurpose Conference Rm
New York, NY 10017

Multipurpose Conference Room

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: Heineken & Off-Premise Marketing (10:00AM – 10:50AM)

Jeff will present Heineken USA  best practices and case studies in their off premise accounts and how it strategically ties to their portfolio of Commerce Marketing.

Speaker:
Jeff Neuman,
 Senior Director, Off-Premise, Commercial Marketing, Heineken USA


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: Living Life’s Good at Amazon (11:10AM – 12:00PM)
LG Electronics will discuss their approach to maximizing the opportunities within Amazon, and their best practices in managing this all important channel.

Speakers:
Julio Salazar, 
Director of Channel Marketing, LG Electronics USA Inc.
Matthew Minasian, 
Channel Marketing Manager, LG Electronics USA Inc. 

LUNCH & ROUNDTABLE DISCUSSION  (12:00PM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: TBD(1:15PM – 2:00PM)

Speaker:

 

Webinar information, if available, will be provided to registrants only.