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Brand Management

This event has ended.
Begins: Wednesday, September 17, 2014 at 9:00am
Ends: Wednesday, September 17, 2014 at 2:30pm
Location: ASPCA
520 8th Avenue (b/w 36th and 37th Sts.)
7th Floor
New York, NY 10018

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. ASPCA'S SUCCESS IN RETAIL AND CORPORATE PARTNERSHIPS (10:00-11:00AM)
In the United States, 68% of U.S. households own a pet, which equates to 82.5 million homes.  Total spending in the industry is projected to reach $58.5 billion by the end of 2014.  The ASPCA is at the forefront of this significant market leveraging the power of its brand and expertise to raise awareness and support for animals.  This session will explore how the ASPCA has been a Top 125 global licensor for the past 4 years and has also successfully implemented corporate partnerships across a range of consumer categories.

Speakers:
Helene Gordon
, Senior Director, Licensing and Retail DevelopmentASPCA
Elysia Howard
, Vice President of Marketing & Licensing – ASPCA
Tina Wyman, Director of Corporate Partnerships – ASPCA


II. NAVIGATING THE ON DEMAND WORLD OF MILLENNIAL SHOPPERS (11:15AM-12:15PM)
When dealing with Millennials, the notion of "on demand" extends far beyond their cable TV service.  An expectation of customization is just one of the many mindsets driving the attitudes and behaviors of these all-important shoppers.  Discover how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Speaker:
Sharalyn Hartwell, Executive Director – Frank N. Magid Associates, Inc.


LUNCH (12:15 – 1:00PM)


III. ORGANIZING FOR DIGITAL, SOCIAL, AND MOBILE (1:00-2:00PM)
In this session, we will ask ANA Brand Management Committee members to share some innovative ways their companies are organizing and staffing their marketing organization structure around digital, social, and mobile.  Some of the areas to be discussed are: in-house agencies, unique models/staffing/SOWs with their AORs, outsourcing, community management, hybrid models, etc.

Facilitator:
Roger Adams, Senior Vice President, Chief Marketing Officer – USAA and ANA Brand Management Committee Chair

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