Digital & Social

NETWORKING BREAKFAST (9:00-9:45AM)
INTRODUCTIONS (9:45-10:00AM)


I. DIGITAL REINVENTION OF POTTY TRAINING BY PULL-UPS® (10:00-11:00AM)
In this session, Melanie Huet, Global Brand Director for Child Care at Kimberly-Clark Corporation and Joseph Rosenthal, Digital Content Leader at Ogilvy & Mather will present how PULL-UPS® is revolutionizing potty training with a new communications strategy targeting millennials that delivers the right content at the right time. Get a sneak peak of the new potty training curriculum built in partnership with child psychologists and Montessori experts that leveraged a key consumer insight and cutting edge digital tools to engage and delight millennials.

Speakers:
Melanie Huet, Brand Director Childcare – Kimberly-Clark Corporation
Joseph Rosenthal, Digital Content Leader – Ogilvy & Mather


II. ABSOLUT VODKA DIGITAL MARKETING CASE STUDY (11:15AM-12:15PM)
Pernod Ricard USA is the premium spirits and wine company in the U.S., and it's portfolio of leading brands includes Absolut Vodka.In this session, Wendy Bolivar, Regional Consumer Engagement Manager at Pernod Ricard Americas will share digital best practices from Absolut Vodka.

Speaker:
Wendy Bolivar, Regional Consumer Engagement Manager – Pernod Ricard Americas


LUNCH (12:15-1:00PM)


III. MEMBER ROUNDTABLE DISCUSSION (1:00-1:30PM)
In this session, we will open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – MasterCard Worldwide and Digital & Social Committee Co-Chair
Jack Haber, Vice President, Global Advertising and Digital – Colgate-Palmolive Company and Digital & Social Committee Co-Chair
Meghan Medlock, Director, Conferences & Committees – ANA
Shannon Scanlin, Manager, Conferences & Committees – ANA


IV. UNDERSTANDING TECH'S ROLE IN MARKETING WITH STARTUPS AND HIGHLIGHTS FROM CES (1:30-2:30PM)
Start-ups offer unique opportunities to marketers. Based on new research from CTA and ANA, learn how the industry should engage startups, their pros and cons, and how the role of consumer technologies in today's marketing is changing. We will also share key highlights and trends from the Consumer Electronics Show.

Speaker:
Marni Gordon, SVP – ANA