Digital & Social
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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. ANHEUSER-BUSCH INBEV: "LEARNING" CULTURE DRIVES INNOVATION IN MEDIA & DIGITAL (10:00 – 10:45AM)
In this session, Tracy Stallard, Head of U.S. Media– Anheuser-Busch InBev will share the innovative work they're doing to advance their connections (media, digital, and experiential) and how they are building and maintaining a "learning" culture within their organization.
Speaker:
Tracy Stallard, Head of U.S. Media– Anheuser-Busch InBev
II. NEW YORK LOTTERY: DIGITAL CASE STUDY (11:00 – 11:45AM) - VIA PHONE
In this session, Maggie Fuller, Digital Information Officer at New York Lottery will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.
Speaker:
Maggie Fuller, Digital Information Officer – New York Lottery (via phone)
LUNCH (11:45AM – 12:45PM)
During lunch, AB InBev will open their micro brewery for beer and photo opportunities with your fellow committee members.
III. OXO: SHOPPABLE SOCIAL + THE OVERALL DIGITAL CONTENT MIX (12:45 – 1:30PM)
With social platforms becoming increasingly shoppable, how does this shift affect the overall digital content mix? In this session the team at OXO will share their approach to balancing content for all parts of the funnel across digital + social platforms.
Speaker:
Kate Gagnon, Senior Digital Marketing Manager – OXO
IV. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (1:30 – 2:00PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock will share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.
Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA