Committees | Events & Webinars | Digital & Social | ANA

Digital & Social

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NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME/INTRODUCTIONS (9:45 – 10:00AM)

I. NEIMAN MARCUS: TECHNOLOGY ROCKS THE RUNWAY (10:00 – 10:45AM)
Digital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. Neiman Marcus is driving innovation by embracing mobile and tablet devices, digital video, social media and other digital platforms to engage more closely with their consumers. What's working and what's not in fashion on the runway? Find out how the world's most luxurious retailer brings the #NMinsider experience to life with exclusive fashion week content.

Speaker:

Regina Campbell, Director, Social Media & Co-op Advertising – Neiman Marcus


II. SOUTHWEST AIRLINES SOCIAL MEDIA
(11:00 – 11:45AM)
In this session, Derek Hubbard, Social Business Specialist at Southwest Airlines will share the innovative work they're doing in social media around storytelling.

Speaker:
Derek Hubbard, Social Business Specialist – Southwest Airlines


LUNCH (11:45AM – 12:30PM)


III. SIX FLAGS AND VIRTUAL REALITY COASTERS: DELIVERING A NEW CAMPAIGN AT WARP SPEED!
(12:30 – 1:15PM)
This spring, Six Flags introduced a ground-breaking new ride experience, The New Revolution Virtual Reality Coasters, North America's first dedicated Virtual Reality Roller Coasters that deliver thrills like never before. In a matter of weeks, the original marketing plan was tossed and a new national campaign took flight with social and digital media leading the way to record sales and unprecedented awareness. In this session, James Geiser, Corporate Vice President of Marketing at Six Flags will share the twists and turns of VR marketing at blazing speeds!

Speaker:
James Geiser, Corporate Vice President of Marketing – Six Flags


IV. CAPITAL ONE: USING AGILE MARKETING
(1:15 – 2:00PM)
In this session, Megan Baker, Sr. Director, Brand Marketing at Capital One Auto Finance will share how their brand team creates digital marketing and advertising, a method that combines brainstorming and rapid prototyping techniques to get to core customer needs with the speed that a scrum team can deliver.

Speaker:
Megan Baker, Sr. Director, Brand Marketing – Capital One Auto Finance