Digital & Social

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. BOLD BRANDS AND THE FUTURE OF CITIES (9:45 – 10:30AM)
Cities today are more exciting to live in than ever before. While the last few years have been dominated by mobile, social media, and online innovation, we are seeing a transformation in advertising that will manifest in the physical world, imitating upon what has gone before it online. With the proliferation of digital displays on our streets and urban-scale connectivity, we're moving towards the Physical Web, bringing new opportunities for brand engagement, data insights, and user experiences. In this session, Karin Brownstein, VP of Media and Advertising at Citi, and Dave Etherington, Chief Strategy Officer at Intersection, will explore how brands are shifting to take advantage of a new frontier in advertising innovation, and the integration of the digital and physical worlds that will shape our future cities.

Speakers:
Karin Brownstein, VP, Media and Advertising – Citi
Dave Etherington, Chief Strategy Officer – Intersection


II. HOW JAGERMEISTER BECAME THE #1 LIQUOR BRAND IN SOCIAL MEDIA  (10:30 – 11:15AM)
In just 5 months, the spirits brand Jagermeister was able to acquire 15K new customers into their CRM database, and be ranked as the "#1 Brand On Social Media" by "The Spirits Business", a top industry publication. In this session, Jeremy Wilson,  Director, Creative Strategy - OgilvyOne will share this dynamic digital & social case study on how Jagermeister used a funnel-based approach to paid social, influencers and real-time newsroom content marketing.

Speaker:
Jeremy Wilson,  Director, Creative Strategy - OgilvyOne


III. DIGITAL 3.0 : CROSS-DEVICE AND ATTRIBUTION (11:30AM – 12:15PM)
The adoption rate of connected media technologies, and the way consumers engage, has generally outpaced the tools we use to intelligently reach them. A new segment in the ad tech arms race has emerged that, while not yet standardized, holds the promise of enabling more cohesive storytelling across all the devices of each consumer.

The impact of this is significant, with the potential to improve the ways digital budgets are allocated and how campaigns are managed to achieve the optimal digital media recipes. The next industry shift looks to be a transition from channel-based marketing to user-level marketing and in this session, Chad Schulte, Chief Commercial Officer of iNvolved Media, will provide a primer on the tools available today in the market, their differences, and how they can be applied to achieve your marketing objectives.

Speaker:
Chad Schulte, Chief Commercial Officer – iNvolved Media


LUNCH (12:15 – 12:45PM)


IV. QUANTCAST REAL-TIME ADVERTISING ACADEMY TRAINING* (12:45 – 2:45PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members a complimentary training on programmatic buying and real-time bidding (RTB). The Real-Time Advertising Academy is workshop that demystifies the digital advertising landscape. Attendees will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns. Gain an understanding of how digital ads are delivered and tracked, plus how digital media is bought and sold.

Facilitator:
Clare Hanson, Senior Trainer – Quantcast

*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.