Digital & Social

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INTRODUCTIONS (11:15 – 11:30AM)


I. LUFTHANSA: CREW STORIES ON SNAPCHAT (11:30 – 12:15PM)
In this session, Daniel Abt, Marketing Manager, The Americas at Deutsche Lufthansa AG will share how Lufthansa uses Snapchat as a marketing, branding and recruiting tool with its one-of-a-kind Crew Stories.

Speaker:
Daniel Abt, Marketing Manager, The Americas – Deutsche Lufthansa AG


LUNCH (12:15 – 1:00PM)


II. DELOITTE DIGITAL: SOCIAL MEDIA CASE STUDY (1:00 -1:45PM)
In this session, the digital team at Deloitte Digital will share the innovative work they are doing in the digital and social space with key lessons learned for marketers.

Speaker:
Alan Schulman, National Managing Director, Brand Creative & Content – Deloitte Digital


III. COGNIZANT: DIGITAL CASE STUDY (2:00 – 2:45PM)
In this session, Gerry Moran, AVP & Global Head of Social Media at Cognizant will share the innovative work they are doing in the digital and social space with key lessons learned for marketers.

Speaker:
Gerry Moran, AVP & Global Head of Social Media – Cognizant


IV. AMERICAN EXPRESS: LEVERAGING FACEBOOK FOR B2B (3:00 – 3:45PM)
In this session, Tatyana Zlotsky, VP/GM Acquisition, Partnerships and Global Digital Innovation at American Express will share their best practices for how American Express reaches their B2B customers through Facebook.

Speaker:
Tatyana Zlotsky, VP/GM Acquisition, Partnerships and Global Digital Innovation – American Express


V. MEMBER ROUND TABLE DISCUSSION: DIGITAL & SOCIAL FIRESTARTER SESSION (3:45 – 4:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

Facilitators:
Molly Knol, Senior Manager, Conferences & Committees – ANA


VI. NETWORKING COCKTAIL RECEPTION HOSTED BY DELOITTE DIGITAL (4:15PM)
Please join us for networking cocktail reception immediately following the meeting! Enjoy beer, wine, and good conversation. Patio access weather permitting. Thank you to our host Deloitte Digital!