Integrated Marketing
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9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda
THEME: IS TV DEAD (OR NOT)?
I. CONAGRA: A LOOK BEHIND THE SCENES AT THEIR NEW GLOBAL INTEGRATED CAMPAIGN (10:15am-11:15am)
ConAgra Foods products are found in 97 percent of America's households with an extensive list of leading brands including Egg Beaters®, Healthy Choice®, Hunt's®, Orville Redenbacher's®, and PAM®,. Fernando Arriola, Vice President, Media & Integration- ConAgra Foods Inc. will discuss how their company approaches TV and video advertising in the changing consumer landscape.
Speaker:
Fernando Arriola, Vice President, Media & Integration- ConAgra Foods Inc.
II. MEMBER ROUNDTABLE DISCUSSION: IS TV DEAD (OR NOT)? (11:30am-12:15pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, ANA Integrated Marketing Committee Members will be asked to share their thoughts on the future of TV and video and what role TV plays in their integrated marketing mix given the changing digital/newer media landscape. Members will also be asked to share any insights when developing and measuring their integrated media campaigns.
Facilitator:
Julie Koewler, Senior Director, Global Advertising - Accenture and ANA Integrated Marketing Committee Chair
III. THE FUTURE OF TELEVISION AND VIDEO ADVERTISING (1:00pm-2:00pm)
In this session, we will discuss the findings of a joint ANA/Forrester Research survey, initially announced at the 2012 ANA TV & Everything Video Forum, which asked national advertisers about their attitudes toward television and video advertising and the impact new technologies will have on their advertising budgets. We will examine television's evolving role in the media mix and how advertisers are exploring emerging video technologies, such as addressable TV and online video to diversify their advertising spend.
Speaker:
David Cooperstein, Vice President, Research Director - Forrester Research, Inc.