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Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (8:30 – 9:00)
INTRODUCTIONS (9:00 – 9:15)
I. KILLERSPIN'S APPROACH TO INTEGRATED MARKETING (9:15-10:15AM)
Killerspin will share their approach to integrated marketing and provide best practices and lessons learned in these areas.
Robert Blackwell, Jr., President – Killerspin LLC
II. MCDONALD'S CASE STUDY: INTEGRATED MARKETING PROCESS (10:30-11:30AM)
Tania Haigh, Marketing Manager – McDonald's Corporation will provide an inside look at McDonald's approach to integrated marketing and discuss their best practices and process along the way.
Tania Haigh, Marketing Manager – McDonald's Corporation
III. PAINTING THE BIG PICTURE: THE POWER OF A HOLISTIC AND INTEGRATED MARKETING AND ADVERTISING APPROACH (11:30AM-12:30PM)
Today's marketing environment offers a huge variety of channels and tactics to professionals: earned, paid and owned; print, online and broadcast; campaigns, contests, and partnerships; the list goes on. A holistic marketing approach that mixes these elements in the right combinations can deliver outstanding results. Rebecca Tann, Vice President of Marketing – Regus, the world's largest provider of flexible workspaces, has years of experience creating integrated marketing campaigns that deliver results based on a holistic approach. Using examples from her own professional background that includes senior marketing positions at Regus, Oakwood, FedEx and Gateway, Rebecca will address the key components for establishing a "big picture" strategy and using an effective mix of tactics to achieve marketing & advertising goals.
Rebecca Tann, Vice President of Marketing – Regus
IV. ANA MEMBER "TENNIS TABLE" DISCUSSION (1:00-2:00PM)
In this session, ANA Integrated Marketing Committee members will have a fun opportunity to network and discuss key integrated marketing issues in small groups over a game of table tennis! Key takeaways from each team will be shared among all committee members at the end of the day.
Marni Gordon, Vice President – ANA
Julie Koewler, Senior Director, Global Advertising – Accenture and ANA Integrated Marketing Committee Chair