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Integrated Marketing

This event has ended.
Begins: Wednesday, June 19, 2013 at 9:00am
Ends: Wednesday, June 19, 2013 at 2:30pm
Location: Killerspin, LLC
33 W. Monroe St.
Suite 1050
Chicago, IL 60603

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (8:30 – 9:00)

INTRODUCTIONS (9:00 – 9:15)


I. KILLERSPIN'S APPROACH TO INTEGRATED MARKETING
(9:15-10:15AM)
Killerspin will share their approach to integrated marketing and provide best practices and lessons learned in these areas.

Speaker:
Robert Blackwell, Jr., President – Killerspin LLC


II. MCDONALD'S CASE STUDY:  INTEGRATED MARKETING PROCESS 
(10:30-11:30AM)
Tania Haigh, Marketing Manager – McDonald's Corporation will provide an inside look at McDonald's approach to integrated marketing and discuss their best practices and process along the way.

Speaker:
Tania Haigh, Marketing Manager – McDonald's Corporation


III. PAINTING THE BIG PICTURE: THE POWER OF A HOLISTIC AND INTEGRATED MARKETING AND ADVERTISING APPROACH (11:30AM-12:30PM)
Today's marketing environment offers a huge variety of channels and tactics to professionals: earned, paid and owned; print, online and broadcast; campaigns, contests, and partnerships; the list goes on. A holistic marketing approach that mixes these elements in the right combinations can deliver outstanding results. Rebecca Tann, Vice President of Marketing – Regus, the world's largest provider of flexible workspaces, has years of experience creating integrated marketing campaigns that deliver results based on a holistic approach. Using examples from her own professional background that includes senior marketing positions at Regus, Oakwood, FedEx and Gateway, Rebecca will address the key components for establishing a "big picture" strategy and using an effective mix of tactics to achieve marketing & advertising goals.

Speaker:
Rebecca Tann, Vice President of Marketing – Regus


LUNCH (12:30-1:00PM)


IV. ANA MEMBER "TENNIS TABLE" DISCUSSION
(1:00-2:00PM)
In this session, ANA Integrated Marketing Committee members will have a fun opportunity to network and discuss key integrated marketing issues in small groups over a game of table tennis!  Key takeaways from each team will be shared among all committee members at the end of the day.

Facilitators:
Marni Gordon, Vice President – ANA
Julie Koewler, Senior Director, Global Advertising – Accenture and ANA Integrated Marketing Committee Chair

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Next Meeting(s)

Integrated Marketing
Wednesday, October 1, 2014
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Prior Meeting(s)

Integrated Marketing
Thursday, June 19, 2014
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Integrated Marketing
Tuesday, April 29, 2014
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Integrated Marketing
Thursday, January 30, 2014
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