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NETWORKING BREAKFAST (8:30 – 9:00AM)
INTRODUCTIONS (9:00 – 9:15AM)
I. BRANDS AS PUBLISHERS: BECAUSE THE AUDIENCE HAS AN AUDIENCE (9:15-10:15AM)
Marketers must remain relevant at a time in which consumers are themselves the broadcasters, sharing content with their own audience via social, mobile and online channels. By adopting a brand syndication model, powered by a data driven approach to real time relevance, marketers can authentically join the conversation. In this session, we will explore:
- Marketing's new normal in a digital first market
- How storytelling must evolve in a nonlinear media environment
- Ways in which real time relevance can drive greater engagement
- How marketers and agencies can evolve
David Murphy, President-USA – Team Detroit
II. ALLSTATE: DRIVING BUSINESS TROUGH CORPORATE REGIONAL AND LOCAL MARKETING PROGRAMS (10:30-11:30AM)
Successful integrated marketing communications for many brands relies on engaging a non-employee independent contractor workforce to help drive corporate, regional and local Marketing programs. In this session, Allstate will share best practices for how to break through communication and capacity overload to ensure workforces are aware, engaged and participate in key programs. The results? Linking marketing programs to key processes helps the growth and retention of business.
Kerry Hackett, Marketing Director – Allstate Insurance Company
III. WALGREENS INTEGRATED MARKETING CASE STUDY (11:45 AM-12:45 PM)
In this session, Chris Madaus, Group Vice President, Marketing Strategy, Brand and Operations – Walgreens will share a case study on how they are using an integrated marketing approach to reach consumer and showcase their products.
Chris Madaus, Group Vice President, Marketing Strategy, Brand and Operations – Walgreens
IV. LUNCH AND MEMBER ROUNDTABLE DISCUSSION (12:45-2:00PM)
In this session, ANA Integrated Marketing Committee members will have an opportunity to network and discuss key integrated marketing issues.
Julie Koewler, Senior Director, Global Advertising – Accenture and ANA Integrated Marketing Committee Chair