|Begins:||Wednesday, October 1, 2014 at 9:00am|
|Ends:||Wednesday, October 1, 2014 at 2:00pm|
350 North Orleans St.
Chicago, IL 60654
NETWORKING BREAKFAST (8:30 – 9:00AM)
INTRODUCTIONS (9:00 – 9:15AM)
I. BASF'S APPROACH TO INTERNAL BRANDING (9:15AM-10:15AM)
BASF, the world's leading chemical company, will share best practices on internal branding. You will also hear how BASF's internal launch of the you@BASF brand allowed them to re-engage with each of their employees.
Melissa Liguori, Total Rewards Specialist – BASF
Jennifer Zanfardino, Manager, Client Services and Strategy – Monaco Lange
II. SHERWIN-WILLIAMS: KRYLON'S COLORMASTER INTEGRATED CAMPAIGN (10:30AM-11:30AM)
Ian L. Gresham, Vice President of Marketing, Diversified Brands – The Sherwin-Williams Co. will discuss their successful integrated marketing campaign for Krylon that won praises and accolades throughout the industry. You will also learn best practices on how The Sherwin-Williams Co. leveraged brand-owned media platforms and earned media from public relations, blogger relations and user participation.
Ian L. Gresham, Vice President of Marketing, Diversified Brands – The Sherwin-Williams Co.
III. LUNCH AND MEMBER ROUNDTABLE DISCUSSION (11:45AM – 12:45PM)
In this session, ANA Integrated Marketing Committee members will have an opportunity to network and discuss key integrated marketing issues.
Julie Koewler, Senior Director, Global Advertising – Accenture and ANA Integrated Marketing Committee Chair
IV. KEEPING THE ALLSTATE BRAND FRESH (1:00PM – 2:00PM)
Jennifer L. Egeland, Director, Integrated Marketing Communications – Allstate Insurance Company will share their recent approach to keeping its well-known brand "fresh," including a new brand vision, modernized brand design elements, and the integration of those elements into targeted marketing campaigns.
Jennifer L. Egeland, Director, Integrated Marketing Communications – Allstate Insurance Company
Webinar information is provided to logged in Members only.