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Integrated Marketing

Begins: Wednesday, October 1, 2014 at 9:00am
Ends: Wednesday, October 1, 2014 at 2:00pm
Location: IEG, LLC
350 North Orleans St.
Suite 1200
Chicago, IL 60654

NETWORKING BREAKFAST (8:30 – 9:00AM)
INTRODUCTIONS (9:00 – 9:15AM)


I. BASF'S APPROACH TO INTERNAL BRANDING (9:15AM-10:15AM)
BASF, the world's leading chemical company, will share best practices on internal branding.  You will also hear how BASF's internal launch of the you@BASF brand allowed them to re-engage with each of their employees.

Speakers:
Melissa Liguori, Total Rewards Specialist – BASF
Jennifer Zanfardino, Manager, Client Services and Strategy – Monaco Lange


II. SHERWIN-WILLIAMS: KRYLON'S COLORMASTER INTEGRATED CAMPAIGN (10:30AM-11:30AM)
Ian L. Gresham, Vice President of Marketing, Diversified Brands – The Sherwin-Williams Co. will discuss their successful integrated marketing campaign for Krylon that won praises and accolades throughout the industry.  You will also learn best practices on how The Sherwin-Williams Co. leveraged brand-owned media platforms and earned media from public relations, blogger relations and user participation.

Speaker:
Ian L. Gresham, Vice President of Marketing, Diversified Brands – The Sherwin-Williams Co.


III. LUNCH AND MEMBER ROUNDTABLE DISCUSSION (11:45AM – 12:45PM)
In this session, ANA Integrated Marketing Committee members will have an opportunity to network and discuss key integrated marketing issues.

Facilitator:
Julie Koewler, Senior Director, Global Advertising – Accenture and ANA Integrated Marketing Committee Chair


IV. KEEPING THE ALLSTATE BRAND FRESH (1:00PM – 2:00PM)
Jennifer L. Egeland, Director, Integrated Marketing Communications – Allstate Insurance Company will share their recent approach to keeping its well-known brand "fresh," including a new brand vision, modernized brand design elements, and the integration of those elements into targeted marketing campaigns.

Speaker:
Jennifer L. Egeland, Director, Integrated Marketing Communications – Allstate Insurance Company

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Next Meeting(s)

Integrated Marketing
Wednesday, October 1, 2014
Chicago , IL

Prior Meeting(s)

Integrated Marketing
Thursday, June 19, 2014
Chicago , IL

Integrated Marketing
Tuesday, April 29, 2014
Chicago , IL

Integrated Marketing
Thursday, January 30, 2014
Oak Brook , IL