In-House Agency

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NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. BOEING: TURNING KRYPTONITE INTO SUPERPOWERS (9:45 – 10:30AM)
How do you get your in-house team some respect? By taking a hard look at what needs fixing, and fix it. In this case study, Wayne Barringer, director, creative services at The Boeing Company, will share how his team transformed a fractured creative services team into a smart, efficient, sought-after resource for Boeing by being honest about their weaknesses and taking strong action to strengthen them.

Speaker:
Wayne Barringer, Director, Creative Services – The Boeing Company


II. PEPSICO IN-HOUSE CONTENT STUDIO: THE CREATOR'S LEAGUE (10:45 – 11:30AM)
Pepsi's Creator's League studio serves as a global creative and production resource for all branded content, including brand-inspired long and short form films and series, virtual reality, music, social content and more. In this case study, Louis Arbetter, GM of PepsiCo Content Studio at PepsiCo, will share how his team leverages internal creative talent to produce innovative content that engages their customers.

Speaker:
Louis Arbetter, GM, PepsiCo Content Studio – PepsiCo


III. DOSOMETHING.ORG & TMI STRATEGY: LEVERAGING INTERNAL EXPERTISE (11:35AM – 12:25PM)
DoSomething.org – with 5.5 million members and 20 years of experience activating young people for social causes – knows what makes Millennials and Gen Z tick. The organization has led high-impact brand activations with partners including Coca-Cola, CVS, ESPN, H&M, and JetBlue. In this session, Meredith Ferguson from DoSomething's consulting division, TMI, will share how they leverage the organization's internal expertise and data to engage Gen Z and millennials to help other clients better connect with young people.

Speaker:
Meredith Ferguson, Managing Director – TMI Strategy


LUNCH (12:30 – 1:15PM)


IV. LIBERTY MUTUAL: BUILDING A BRAND TO RECRUIT (1:15 – 2:00PM)
Working in a matrix organization with multiple marketing and creative teams the Enterprise Brand/Creative team at Liberty Mutual is the connective "brand tissue." In this session, Nick Ciantra, vice president enterprise brand and creative services at Liberty Mutual, will review their in-house capabilities and never-ending search for the "perfect process." He will also share a case study of Liberty's new go to market campaign for talent produced by the in-house team.

Speaker:
Nick Ciantra, Vice President Enterprise Brand & Creative Services – Liberty Mutual


V. ROUNDTABLE DISCUSSION: RETAINING TALENT AND FOSTERING CULTURE (2:00 – 2:30PM)
In this roundtable discussion, we'll focus on how in-house agencies are recruiting and retaining talent, as well as fostering the in-house agency culture. We'll also discuss major trends, topics, and current issues members are facing as an in-house agency. Come with your questions and suggestions!

Facilitators:
Charissa Messer, SVP, Strategic Marketing Executive – Bank of America and ANA In-House Agency Committee Co-Chair
Greg Wright, Director, Conferences and Committees – ANA