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INTRODUCTIONS (10:00 - 10:05 a.m.)
I. WASHINGTON UPDATE (10:05 - 10:45 a.m.)
Hear the latest from Washington, D.C. on tax reform and advertising tax issues, food advertising, patent trolls, online privacy, and more.
Dan Jaffe, Group Executive Vice President, Government Relations, ANA
II. FRAUDULENT ADS ONLINE (10:45 - 11:45 a.m.)
Experts claim a growing percentage of ads on-line are either not seen by consumers or contain fraudulent content. We will examine the ramifications of these issues for ANA members and the consuming public.
Michael Tiffany, Co-Founder and CEO, White Ops
Ash Kalb, Co-Founder and General Counsel, White Ops
Erica Bartman, Advisor, White Ops
III. ONLINE PIRACY UPDATE (11:45 - 12:15 p.m.)
In May 2012, ANA and the 4A's released a Statement of Best Practices relating to online piracy. We will provide an update of where things stand and what still needs to be done to ensure advertisers are not supporting sites that traffic in pirated content.
Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc.
LUNCH (12:15 - 1:00 p.m.)
IV. STATUS OF INDUSTRY SELF-REGULATORY EFFORTS (1:00 - 2:00 p.m.)
Lee Peeler, President and CEO, Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB)
Genie Barton, Vice President and Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives, Council of Better Business Bureaus (CBBB)
MEETING ADJOURNS (2:00 p.m.)