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Welcome and Introductions (10:00 a.m. - 10:05 a.m.)
I. THE MIDTERM ELECTIONS & THE NEW POLITICAL REALITY (10:05 a.m. - 10:45 a.m.)
The elections will take place just over a week before the meeting. What do the results mean for the advertising and marketing industry? Will there be movement in the new Congress towards tax reform, and will advertising be in the crosshairs? Will there be major privacy or data security legislation? What about other longstanding issues, such as on advertising to children and patent trolls? Dan Jaffe, the head of ANA's Washington, D.C. office will provide his view on what's coming next.
Dan Jaffe, Group Executive Vice President, Government Relations, ANA
II. ICANN NEW gTLD PROGRAM UPDATE (10:45 a.m. - 11:15 a.m.)
Clark Lackert, Partner, Reed Smith LLP
III. FTC'S YEAR IN ADVERTISING (11:15 a.m. - 12:00 p.m.)
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz PC
LUNCH (12:00 p.m. - 12:45 p.m.)
IV. NATIVE ADVERTISING AND CONSUMERS: RULES OF ENGAGEMENT (12:45 p.m. - 1:30 p.m.)
Amy Mudge, Partner, Venable LLP
Po Yi, Partner, Venable LLP
V. NEW ANA INITIATIVES (1:30 p.m. - 2:00 p.m.)
ANA's Group Executive Vice President, Bill Duggan, will provide an update on a couple of initiatives being undertaken by the ANA - the results of our patent troll survey and our ongoing effort with White Ops on advertising bot fraud.
Bill Duggan, Group Executive Vice President, ANA