Midwest Digital & Social
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NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. HOW VAIL RESORTS ENGAGES USERS THROUGH ROBUST MOBILE & SOCIAL STRATEGY (10:00-11:00AM)
Vail Resorts, Inc. created EpicMix, which is a revolutionary technology-based solution for the ski industry that tracks activity on the ski slopes and uploads information into a dashboard for skiers to earn points and share across their social networks. This award-winning campaign integrates multiple technology providers and creative teams to create and maintain this exciting experience for avid skiers. In this session, David R. Mitchell, Vice President, Creative - SapientNitro will share the evolution of this campaign, lessons and insights learned, and discuss the next phase of this work.
Speaker:
David R. Mitchell, Vice President, Creative - SapientNitro
II. ANA MOBILE MARKETING SURVEY FULL RESULTS/TOPICS FOR FUTURE MEETINGS (11:00-11:30AM)
Meghan Medlock, Director – ANA will reveal the full results of joint ANA/MediaVest Mobile Marketing Survey and will ask Committee members to contribute ideas for future meeting topics.
Speaker:
Meghan Medlock, Director – ANA
III. SPRINT: MOBILE MOMENT OF TRUTH (11:45AM-12:45PM)
Showrooming is changing the rules of retail. As more shoppers use mobile devices in stores to check prices, read reviews, comparison shop and get input, retailers, brands, app platforms and ecommerce pure-plays are all scrambling to win this new Mobile Moment of Truth.
In this session, Mark Logan, Senior Vice President, Digital Innovation – Barkley will provide insights into the growing use of mobile devices in store based on results from a new research study conducted for Sprint Corporation. The session will explain why consumers use mobile devices at retail, how they use them and the strategies retailers and ecommerce sites should pursue to win the Mobile Moment of Truth.
Speakers:
Mark Logan, Senior Vice President, Digital Innovation – Barkley
LUNCH (12:45-1:30)
IV. MEMBER ROUNTABLE DISCUSSION (1:30-2:15PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. This member roundtable will focus on key areas in the Digital & Social spaces.
Facilitator:
Stevie Benjamin, Director, Media – MillerCoors LLC and ANA Midwest Digital & Social Committee Chair