Midwest Digital & Social

ARRIVAL INSTRUCTIONS:
Attendees should enter on the LaSalle st. side of the 111 W. Monroe building and head directly up the main escalators to the 3^rd floor where they will need to check into security.

NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)


I. SOCIAL ACTIVATION IN FINANCIAL SERVICES:  FROM AWARENESS TO ACQUISITION TO ENGAGEMENT (10:00-11:00AM)
In this session, Jennifer Larson, Vice President, Senior Manager, U.S. Advertising - BMO Harris Bank will share their social media journey and how they activate at each customer lifecycle phase from awareness to acquisition to brand engagement.

Speaker:
Jennifer Larson, Vice President, Senior Manager, U.S. Advertising - BMO Harris Bank


II. MUSIC TO A MILLENNIAL'S EAR (11:00AM-12:00PM)
The buying power of millennials has never been stronger and the need for marketers to connect with them digitally has never been more important. One of their passion points is music and also digital technology.  Sony Music conducted a study of 31,000 consumers to study the music fan, and in this session you will learn how to talk to this consumer more effectively through music, how different kinds of music communicates to different segments within the millennial population and how the millennial music fanatics respond to brand messages vs. the casual music fan. In this session, Elliot Lum, Vice President – Columbia Records will share the findings of how music, digital music in particular, can drive business results.

Speaker:
Elliot Lum, Vice President – Columbia Records


LUNCH (12:15-12:45PM)


III. OPTIMIZING INTEGRATED MULTI-SCREEN CAMPAIGNS (12:45-1:30PM)
Integrated multi-screen campaigns are important today in effectively delivering a marketing message and that importance is expected to dramatically increase over the next three years.  ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Speaker:
Meghan Medlock, Director, Conferences & Committees – ANA


IV. MEMBER ROUNDTABLE DISCUSSION: REAL-TIME MARKETING IN MOBILE (1:30-2:00PM)
In this session, we will open up the discussion to talk about Real-Time Marketing issues that ANA Mobile Marketing Committee members are facing and build upon those topics to explore in future meetings. Topics include:

• how marketers define real-time marketing in mobile
• how marketers are measuring the success of real-time marketing in mobile
• how marketers have structured their organizations for real-time marketing and mobile marketing
• what barriers to adoption marketers have experienced

Facilitator:
Meghan Medlock, Director, Conferences & Committees – ANA