E-Commerce Day: Midwest Digital & Social

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. GRUBHUB: BUSINESS BUILT ON E-COMMERCE (10:00AM-11:00AM)
In this session, Mallorie Rosenbluth, Senior Manager, Social Media – Grubhub will share the innovative work they're doing in e-commerce and social media with key lessons learned for marketers.

Speaker:
Mallorie Rosenbluth, Senior Manager, Social Media – Grubhub


II. ANA SURVEY RESULTS: E-COMMERCE (11:15AM – 11:45AM)
Meghan Medlock, Senior Director, Committees and Conferences will present the results of ANA's recent E-commerce Survey. The survey provides insight into how ANA members are conducting e-commerce initiatives as well as intelligence on how member companies structure their e-commerce departments and work with agencies.

Speaker:
Meghan Medlock, Senior Director, Conferences & Committees – ANA


LUNCH (11:45AM-12:45PM)


III. PLS FINANCIAL CASE STUDY: E-COMMERCE JOURNEY (12:45-1:30PM)
PLS Financial is one of America's most successful and fastest-growing consumer financial services retailers. Headquartered in Chicago, PLS Financial operates or manages more than 350 retail locations in markets that span the U.S. from California to New York. In this session, Jeff Dillon, Director of Marketing & Digital Products at PLS Financial Services, will share the company's e-commerce journey and the innovative work they are doing to connect with customers online.

Speaker:
Jeff Dillon, Director of Marketing & Digital Products – PLS Financial Services


IV. ANA MEMBER E-COMMERCE "SNACK PACK" (1:30-2:00PM)
This session will include a series of short "firestarter" discussion sessions from ANA members around what they are doing in e-commerce and how they are organizing for success in e-commerce. This session will include ANA committee members sharing how they manage (and who is responsible for) e-commerce which will help set the stage for our Member Roundtable following this session.

Speakers:
Brandi Pitts, Head of E-Commerce – Reynolds Consumer Products
Josh Kaiser, Director, E-Commerce and Marketing Category - Indirect Procurement – W.W. Grainger & Company


IV. MEMBER ROUNDTABLE DISCUSSION: E-COMMERCE (2:00PM – 2:30PM)
ANA Digital & Social, Midwest Committee members will have an opportunity to network and discuss key issues related to e-commerce including departmental and agency structure, e-commerce departmental responsibilities, and key challenges and opportunities related to e-commerce.

Facilitators:
Josh Kaiser, Director, E-Commerce and Marketing Category - Indirect Procurement – W.W. Grainger & Company
Meghan Medlock, Senior Director, Committees & Conferences – ANA