Midwest Digital & Social

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NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS AND FIRESTARTER (9:30 – 9:45AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. YMCA: ANTI-HUNGER DIGITAL CAMPAIGN INSIGHTS (9:45-10:30AM)
The Y is one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation's health and well-being, and provide opportunities to give back and support neighbors. In this session, Joi Freeman, Marketing Director of Youth Development at the YMCA of USA will share their insights from recent anti-hunger campaign and how their team leveraged the Y's digital and social presence to make it a success.

Speaker:
Joi Freeman, Marketing Director of Youth Development – YMCA of USA


II.BEL BRANDS USA: DIGITAL CASE STUDY (10:40 – 11:15AM)
In this session, the digital brand team from Boursin© cheese at Bel Brands USA will share the work they're doing specifically in social to foster the growth of their niche brand into the foodie space with key lessons learned for marketers.

Speakers:
Melanie Nemoy, Brand Manager, Boursin® cheese – Bel Brands USA
Peter Sliwinski, Senior Digital Manager – Bel Brands USA


III. MCDONALD'S: DIGITAL & SOCIAL CASE STUDY (11:25 – 12:00)
In this session, Faizan Tahir, Brand Content Supervisor at McDonald's, will share the innovative work that McDonald's USA is currently doing in the digital and social media space.

Speaker:
Faizan Tahir, Brand Content Supervisor – McDonald's USA


NETWORKING LUNCH (12:00PM – 12:30PM)


IV. BMO HARRIS DESPERATELY PANDERS TO MILLENNIALS (12:30 – 1:15PM)
In this session Matthew Case, U.S. Advertising Manager, will highlight BMO's unique partnership with The Onion to laugh at our industry's obsession with this coveted marketing segment.

Speaker:
Matthew Case, U.S. Advertising Manager – BMO Harris Bank


V. INFLUENCERS REVISITED (1:30PM – 2:00PM)
Jason Gordon of Reed Smith LLP will provide an overview on the FTC Guides concerning the use of testimonials and endorsements in advertising, including the obligations of influencers under the guides and recent FTC enforcement activity.

Speaker:
Jason Gordon, Counsel – Reed Smith LLP


VI. BRAND SECURITY ON SOCIAL MEDIA AND BEYOND (2:00PM – 2:30PM)
In this session, Michael Borromeo, Director at KPMG will share some important insight on how to safely collect data and PII from customers on social media, the laws surrounding data collection, and the impacts on non-compliance. He will also cover important privacy practices to protect corporate social media accounts, why it is important to guard against hacking and what to do in the event that your company account is hacked.

Speaker:
Michael Borromeo, Director – KPMG