Media, West Coast Committee

Networking Breakfast - 9:00am - 9:45am
Welcome and Introductions - 9:45am - 10:00am


I. BLUE SHIELD OF CALIFORNIA: MOBILE ADVERTISING CASE STUDY (10:00am-11:00am)
Sue deLeeuw, Director, Brand Strategy and Advertising - Blue Shield of California and Lisa Chapman, Corporate Advertising - Blue Shield of California will share a great case study on Blue Shield of California's mobile advertising program.

Speakers:
Lisa Chapman, Corporate Advertising - Blue Shield of California
Sue deLeeuw, Director, Brand Strategy and Advertising - Blue Shield of California


II. MEMBER ROUNDTABLE DISCUSSION: TOP 2010 MEDIA LESSONS LEARNED (11:15pm-1:15pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we are asking each member to come prepared to share their 2010 Top 3 Media Initiatives and Key Learnings. Some of the information we are asking ANA West Coast Media Committee members to share are: highlights/lowlights, what you would have done differently and how are you impacting 2010 lessons learned in 2011. The following provides a quick template to help guide the discussion, but please note that this session is designed to be informal way to learn from 2010 learnings/best practices from our peers.

Facilitator:
Marni Gordon, Senior Director, Marketing & Media Committees - ANA

View 2010 Top 3 Media Initiatives Discussion Template


III. ANA WEST COAST MEDIA COMMITTEE - INDUSTRY INITIATIVE DISCUSSION (1:30pm-2:30pm)
In this session, we will ask members to share their thoughts on ideas for an industry initiative that the ANA West Coast Media Committee can own in 2011. The following provides a few initial ideas we would like to discuss and are open to additional suggestions:

1. Media Campaign developed and supported by ANA members: Find a meaningful topic that the media industry can get behind (e.g.: education, girls initiative etc.) and ask creative shops to do pro-bono work. ANA West Coast Media Committee Members could contribute media inventory to support campaign.
2. Media Exchange: Work with the 5-10 largest media buyers including agencies to drive accountability.
3. Media Mentor Program: ANA to facilitate mentoring program with professional young adults in the media industry.

Facilitators:
Marni Gordon, Senior Director, Marketing & Media Committees - ANA