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Media, West Coast Committee

This event has ended.
Begins: Thursday, July 28, 2011 at 9:00am
Ends: Thursday, July 28, 2011 at 2:30pm
Location: Activision
3100 Ocean Park Blvd.
Santa Monica, CA 90405

Meeting notes are available to current, logged in Members only.

Networking Breakfast - 9:00am - 9:45am
Welcome and Introductions - 9:45am - 10:00am


I. ACTIVISION: CONTENT COLLABORATIONS - GROWING ROI THROUGH THE NEW CO-MARKETING PARTNERSHIP PHILOSOPHY
(10:00am-11:00am)
Activision will discuss how they grow ROI through their new co-marketing partnership philosophy and share a case study to on Activision's content collaborations.

Speakers:
Geoff Carroll
, Global Brand Director, Call of Duty - Activison
Dan Shaffer
, Lead - Partnerships, Call of Duty - Activision
Amy Stettler,
VP, Media & Engagement - Activision


II. AMERICAN SUZUKI MOTOR CORPORATION: MOBILE GAMING AND SOCIAL MEDIA
(11:00am-12:00pm)
Jeff Holland, Associate Director of Public Relations and Social Media - American Suzuki Motor Corporation will share case studies on Suzuki's mobile gaming programs and social media efforts.

Speaker:
Jeff Holland
, Associate Director of Public Relations and Social Media - American Suzuki Motor Corporation


III. WALGREENS: BEST PRACTICES IN NETWORK RADIO
(1:00pm-2:00pm)
Christine Kubisztal, Manager, Media Strategy and Services - Walgreen Company will share Walgreen's best practices in network radio and how it is integrated within their overall media mix.

Speaker:
Christine Kubisztal
, Manager, Media Strategy and Services - Walgreen Company


IV. SKYLANDERS GAME PLAY DEMO & HANDS ON (2:00-3:00)
ANA West Coast Media Committee members will have the chance to demo and learn about one of Activision's games.

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