Media, West Coast Committee
This event is over.
Presentations & Content
Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership PhilosophyEvent Recaps
Start: Thursday, July 28, 2011 at 9:00am
End: Thursday, July 28, 2011 at 2:30pm
3100 Ocean Park Blvd.
Santa Monica, CA 90405
Meeting notes are available to current, logged in Members only.
Networking Breakfast - 9:00am - 9:45am
Welcome and Introductions - 9:45am - 10:00am
I. ACTIVISION: CONTENT COLLABORATIONS - GROWING ROI THROUGH THE NEW CO-MARKETING PARTNERSHIP PHILOSOPHY (10:00am-11:00am)
Activision will discuss how they grow ROI through their new co-marketing partnership philosophy and share a case study to on Activision's content collaborations.
Geoff Carroll, Global Brand Director, Call of Duty - Activison
Dan Shaffer, Lead - Partnerships, Call of Duty - Activision
Amy Stettler, VP, Media & Engagement - Activision
II. AMERICAN SUZUKI MOTOR CORPORATION: MOBILE GAMING AND SOCIAL MEDIA (11:00am-12:00pm)
Jeff Holland, Associate Director of Public Relations and Social Media - American Suzuki Motor Corporation will share case studies on Suzuki's mobile gaming programs and social media efforts.
Jeff Holland, Associate Director of Public Relations and Social Media - American Suzuki Motor Corporation
III. WALGREENS: BEST PRACTICES IN NETWORK RADIO (1:00pm-2:00pm)
Christine Kubisztal, Manager, Media Strategy and Services - Walgreen Company will share Walgreen's best practices in network radio and how it is integrated within their overall media mix.
Christine Kubisztal, Manager, Media Strategy and Services - Walgreen Company
IV. SKYLANDERS GAME PLAY DEMO & HANDS ON (2:00-3:00)
ANA West Coast Media Committee members will have the chance to demo and learn about one of Activision's games.