Media Leadership, West Coast Chapter

when

Start: Tuesday, November 14, 2017 at 9:00am

End: Tuesday, November 14, 2017 at 2:30pm

WHERE

Red Bull North America
1740 Stewart Street
Santa Monica, CA 90404

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME/INTRODUCTIONS (9:45 – 10:00AM)

I. RED BULL: MEDIA CASE STUDY (10:00AM – 10:45AM)
Red Bull Media House is a multi-platform media company with a focus on sports, culture, and lifestyle. As an umbrella brand, Red Bull offers content across media channels as diverse as TV, mobile, digital, audio, and print, with core media offerings that appeal to a global audience. In this session, we will hear from the digital media team at Red Bull North America on their media strategy with key insights and lessons learned for marketers.

Speaker:
TBD – Red Bull North America

II. HYUNDAI: ENGAGING WITH TODAY'S CONSUMERS (11:00AM – 11:45PM)
What does the future of car buying look like? Hyundai has responded to today's consumer demands with several new pledges to U.S. buyers aimed at transparency and convenience. In this session, Dean Evans, Chief Marketing Officer at Hyundai will share how the brand has leveraged their media strategy to better engage with car buyers of today.

Speaker:
Dean Evans, Chief Marketing Officer – Hyundai Motor America


LUNCH 11:45AM – 12:30PM


III. ADIDAS + SWIFT: GOING OFFLINE TO WIN IN SOCIAL (12:30 – 1:15PM)
Social has become another crowded advertising platform, leaving consumers weary and a little suspicious. But Gen Z and Millennials are actually receptive to advertising on social...when it's done right. adidas and Swift discovered an effective strategy of providing real-life experiences that give consumers the ultimate in social currency—content that is exclusive, fleeting and meaningful. adidas's Chris Murphy and creative agency Swift's Meredith Chase will talk about four key ingredients for creating offline experiences young consumers want to share socially. The presentation will use examples from the Project Harden campaign and adidas Hoops Collective All-Star activation to show how data analysis and field research brings you closer to consumers and understanding how they behave and what they crave.

Speakers:
Chris Murphy, ‎Sr. Director / Managing Editor – adidas
Meredith Chase, VP of Client Strategy – Swift

IV. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:15 – 2:00PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include:

  1. Programmatic / Agency Trading Desks
  2. Native Advertising
  3. Measurement
  4. Data / Media Attribution
  5. Global Media Management
  6. Media Agency Management
  7. Mobile
  8. Branded Content

Facilitators:
Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair
Meghan Medlock, Senior Director, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.