Media Leadership, West Coast Chapter

when

Start: Wednesday, November 28, 2018 at 9:00am

End: Wednesday, November 28, 2018 at 2:30pm

WHERE

Yamaha Corporation of America
6600 Orangethorpe Avenue
Buena Park, CA 90620

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. YAMAHA: DIGITAL MEDIA CASE STUDY (10:00 – 10:45AM)
Established in 1960, Yamaha Corporation of America offers a full line of musical instruments and audio/visual products to the U.S. market. In this session, Brandon Mikkelsen, Social Media Marketing Manager at Yamaha Corporation of America will share how the brand reaches and engages with their consumers and the evolution of their innovative digital media campaigns.

Speaker:
Brandon Mikkelsen, Social Media Marketing Manager - Yamaha Corporation of America

II. INGRAM MICRO: DIGITAL MEDIA CASE STUDY (11:00 – 11:45AM)
CloudBlue, an independent Ingram Micro business, is dedicated to helping service providers of all kinds build, scale and monetize cloud and digital services in the as-a-service economy. In this session, Adam Christensen, Head of Global Marketing at CloudBlue will share their recent digital media campaigns and the data-based strategies that made them successful.

Speaker:
Adam Christensen, Head of Global Marketing - CloudBlue, an Ingram Micro Business

LUNCH (11:45AM – 12:30PM)

III. TBD (12:30 – 1:15PM)

Speaker:
TBD

V. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:15 – 2:00PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include:

1. Programmatic / Agency Trading Desks
2. Native Advertising
3. Measurement
4. Data / Media Attribution
5. Global Media Management
6. Media Agency Management
7. Mobile
8. Branded Content

Facilitators:
Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair
Molly Knol, Senior Manager, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.