Marketing Financial Management
|Begins:||Thursday, December 15, 2011 at 9:00am|
|Ends:||Thursday, December 15, 2011 at 2:30pm|
1051 South Milpitas Blvd.
Meeting notes are available to current, logged in Members only.
9-9:30am Networking Breakfast
9:30-9:45am Introductions and review of agenda
I. AGENCY HOLDING COMPANY MODEL APPROACH AT JOHNSON & JOHNSON (9:45-11am)
Johnson & Johnson Medical Device and Diagnostics (MD&D) group of companies previously utilized an array of agencies which fragmented marketing communications, created redundancies and drove higher costs. Johnson & Johnson recognized that communications and marketing to patients, physicians, caregivers and institutions was going through a period of radical change and believed there was a better, more integrated and efficient way to elevate our agency relationships by moving to a new type of holding company model. This presentation will provide an update on J&J's holding company model with Omnicom called Constellation and Procurement's role in helping to implement and manage the model.
Tara Ennis, Marketing Procurement Director - Johnson & Johnson
Mark O'Brien, President, North America - DDB Worldwide
II. MEMBER ROUNDTABLE: HOW SHOULD PROCUREMENT BE MEASURED (11:15am-12:15pm)
Savings, value added, risk avoidance are some of the metrics used to measure procurement. This will be a roundtable discussion to get perspective from all participants on how marketing procurement overall is measured within their respective organization and how individuals are specifically evaluated.
Ron Jensen, National Manager, Financial Synergies - Toyota Motor Sales
III. AGENCY TRADING DESKS (after lunch)
ANA has just released a white paper titled, "Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask." Its purpose is to help educate ANA members on agency trading desks-what they are, what they do, potential benefits, questions to ask, and more. Most importantly, the paper advises marketers to be educated on how their company's money is being spent and to understand their agency's trading desk model. We'll cover highlights in this session.
IV. PROCUREMENT TASK FORCE UPDATE
The mission of the ANA Procurement Task Force is to define and elevate the role of marketing procurement and close the "gaps" on the value of procurement between procurement and internal marketing as well as procurement and external agencies. We will discuss the initiatives of our three subcommittees:
- Procurement Mentoring: connects junior/less experienced marketing procurement professionals with senior-level marketing procurement professionals.
- Procurement Case Studies: these focus on the value and positive contributions of marketing procurement. To date there are contributions from Toyota and Anheuser-Busch InBev. Additional case studies are in progress.
- Procurement Webinars: a webinar series for marketing procurement professionals which ran from June 10-October 28 with ten sessions.