Advertising Financial Management, West Coast Chapter
This event is over.
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. TAMING THE WILD WEST – AN APPROACH TO MANAGING BELOW-THE-LINE AGENCIES (10:00-11:00AM)
In this session, Erin Christopher, Partner, Consumer & Retail Industries - A.T. Kearney will share an update on how clients manage the proliferation of specialized agencies across multiple business and brands. This discussion will also include perspectives on internal stakeholder alignment as well as a case study on segmenting and sourcing below-the-line agencies.
Erin Christopher, Partner, Consumer & Retail Industries – A.T. Kearney
II. LEVI STRAUSS AND COMPANY'S EFFICIENT APPROACH TO CENTRALIZING PRINT PRODUCTION (11:15AM-12:15PM)
In this session, Melissa Reis, Global Procurement - Levi Strauss and Company will share their approach to centralizing print production, including on floor, in-store, corporate, etc. They will share how they have sold this process to key stakeholders, the efficiencies and savings gained, and their roadmap for expanding the program globally.
Melissa Reis, Global Procurement - Levi Strauss and Company
III. MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, we will open up the discussion to the committee to talk about top of mind topics and issues that procurement professionals are facing. Some topics of discussion will be production management, marketing efficiency and cost savings. We will also cover highlights from the 2013 Advertising Financial Management Conference and build upon topics to explore in future Committee meetings.
Ron Jensen, National Manager, Financial Synergies – Toyota Motor Sales U.S.A., Inc. and ANA Advertising Financial Committee, West Coast Chapter, Committee Chair
Meghan Medlock, Director, Committees and Conferences - ANA