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Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing PromotionsEvent Recaps
9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda
I. STATE OF THE MEDIA DEMOCRACY SURVEY (10:00am-11:00am)
How are consumer habits evolving when it comes to media consumption? One thing is certain - with new devices and media platforms being introduced at a faster clip than at any time in memory, media consumption habits are shifting just as quickly. Our State of the Media Democracy Survey, offers an in-depth look at this changing landscape, serving up some interesting twists on established trends, as well as a few important surprises.
Ed Moran, Director - Deloitte Services LP
II. MIKE AND IKE® AND HOT TAMALES® GIVE CONSUMERS A SWEET TOOTH WITH MOBILE MARKETING PROMOTIONS (11:15am-12:15pm)
Candy maker Just Born Inc. ran a promotion that incorporated mobile bar codes into their popular Mike and Ike and Hot Tamales sweets. The promotion allowed consumers to enter for a chance to win music, candy, and gear with an instant win option or a random drawing at the end of the promotion. Consumers can scan a QR code located on the candy packaging and are then directed to a mobile enabled page where they can complete the registration to enter the contest. Just Born also tapped into their social media presence to drive awareness of the campaign. Find out how Just Born was able to connect with their core demographic-teens and young adults-by combing their love of music, candy, and mobile applications to create immediate interest and a successful promotion.
Donald Houston, Senior Brand Manager - Just Born, Inc.
III. GOOGLE: MOBILE MARKETING CASE STUDY (1:00pm-2:00pm)
Google will present a mobile marketing case study and discuss their best practices and key learnings in creating effective mobile marketing campaigns. You will learn more about mobile search, display, and video.
Tim Reis, Head of Mobile Display - Google