Multicultural Marketing & Diversity

when

Start: Thursday, December 14, 2017 at 9:00am

End: Thursday, December 14, 2017 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. SPRINT'S GREATEST HITS (10:00-11:00 AM)
Sprint had a brand consideration problem among Latinos after significantly reducing its investment in the Hispanic market for several years. Sprint is no longer silent as a result of CEO Marcelo Claure's commitment with winning Hispanics back. In this session, Manuel Campos, Director of Multicultural Brand & Advertising - Sprint, will share insights and lessons learned in developing this successful campaign that led to being a finalist in the 2017 ANA Multicultural Excellence Awards.

Speaker:
Manuel Campos, Director of Multicultural Brand & Advertising – Sprint


II. FORD FUSION TARGETS AFRICAN AMERICAN WOMEN AND WIN (11:00AM-12:00PM)
The feeling of being empowered, commanding attention, self-expression and confidence are key character traits of the target of one of Ford's recent campaigns. They want to share experiences and celebrate their culture with their family, friends, and other sisters of color. They are trendsetters and social mavens that break the norms and expectations of the world. In this session, Raj Register, Manager, Cross Brand Strategy & Growth Audiences at Ford Motor Company will share insights and lessons learned in creating this successful campaign that led to being a finalist in 2017 ANA Multicultural Excellence Awards.

Speaker:
Raj Register, Manager, Cross Brand Strategy & Growth Audiences - Ford Motor Company


LUNCH (12:00-1:00PM)


III. COMCAST COMMITTED TO CONNECTING AUTHENTICALLY (1:00-2:00PM)
Comcast services a broad range of consumers and they have demonstrated clear and unprecedented commitment to communicate with their customers in the same way they talk and live their lives. Join Jose E Velez Silva, Vice President Multicultural Marketing Communications at Comcast as he shares how the brand has activated winning campaigns that speak the "language" of each multicultural consumer segment in an authentic and meaningful way.

Speaker:
Jose E Velez Silva, Vice President Multicultural Marketing Communications - Comcast


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitators:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair

 

Webinar information, if available, will be provided to registrants only.