Multicultural Marketing & Diversity
This event is over.
NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)
I. P&G – THANK YOU MOM – LOVE OVER BIAS (10:00 – 10:45AM)
Procter & Gamble understands that consumers around the world want to know what brands and companies believe in. They want to understand more about the people behind the companies and brands, including their values and actions on diversity and inclusion, the environment, community impact, and ethics. P&G and their leadership brands can make a meaningful impact. They've been a leader in using their voice in advertising as a force for good and a force for growth, with award-winning and effective campaigns. Tom Duncan, Associate Brand Director, The Procter & Gamble Company will share the evolution of the critically acclaimed P&G Olympics campaign 'Thank You Mom', among the most viewed Olympics games videos of all time, to capture the spirit of The Olympics themselves, which inspires the world to look beyond the things that divide us to celebrate the things that all people share. 'Love Over Bias' celebrates a mom's role as her child's first and greatest advocate, based on insights from research around the world.
Speaker:
Tom Duncan, Associate Brand Director – The Procter & Gamble Company
II. VISIONS OF KING (11:00-11:45AM)
As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy. Terrence Burrell, Vice President Creative Director, Burrell Communications will share insights into how they helped Comcast challenge themselves to create something that would cut through the clutter of ordinary MLK Day efforts, and better connect Comcast with its Philadelphia home market.
Speaker:
Terrence Burrell, Vice President Creative Director – Burrell Communications
Lunch (12:00-1:00PM)
III. MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.
Facilitator:
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair