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Multicultural Marketing & Diversity

This event has ended.
Begins: Tuesday, June 19, 2012 at 9:00am
Ends: Tuesday, June 19, 2012 at 2:30pm
Location: ANA Headquarters
708 Third Avenue
New York, NY 10017

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:30)

INTRODUCTIONS (9:30 – 9:45)

I. HENNESSEY: TARGETING THE BICULTURAL BILINGUAL LATINO (9:45-10:45am)
In this session, Manny Gonzalez, Multicultural Marketing Director – Moet Hennessy USA will discuss how the Hennessey brand is successfully targeting the bilingual, bicultural Latino through digital and experiential marketing and will provide a case study on their highly successful multi-city "DJ Mixmasters" program.

Speaker:
Manny Gonzalez, Multicultural Marketing Director – Moet Hennessey USA


II. MEMBER ROUNDTABLE DISCUSSION: IS CROSS-CULTURAL THE NEW MULTICULTURAL MARKETING? (11:00AM-12:00PM)
There is a lot of debate over whether cross-cultural marketing should be the new approach given the blending of cultures or if it is just a watered-down approach to targeted multicultural marketing.  In this session, we will explore the benefits, challenges and downfalls of cross-cultural marketing vs. targeted multicultural marketing.

Facilitator:
Gilbert Davila, Chair of the ANA Multicultural Marketing & Diversity Committee


III. AFRICAN AMERICAN: FAITH BASED MARKETING CASE STUDY (1:00-2:00pm)
There are 140 million weekly churchgoers who make up the largest, most faithful, highest spending market segment in the United States. This session will educate you on how to RESPECTFULLY connect to Faith Based Consumers. Melanie Few, President – Results Inc., Telisa Yancy, Director, Advertising, Brand and Media – American Family InsuranceMarla Jones, Client Relations & Management Results Inc. and Natara Holloway, VP Corporate DevelopmentNFL will present their successful campaigns using faith based marketing

Speakers:
Melanie Few, President Results Inc.
Natara Holloway, VP Retail Development & Consumer Products– NFL
Marla Jones, Client Relations & Management Results Inc.
Telisa Yancy, Director, Advertising – American Family Insurance


IV. MULTICULTURAL MARKETING & DIVERSITY ISSUES
(2:00-2:30PM)
This session will be an open forum to discuss topics of interest to pursue for the next committee meeting.

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