Multicultural Marketing & Diversity

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**Due to security measures at iHeartMedia, all attendees must be registered on or before 12:00pm Eastern Tuesday, June 6. After 6/6 please email bromero@ana.net to attend via webinar or if you have any questions**

NETWORKING BREAKFAST (9:00 – 9:45AM)

WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. THE COCA-COLA COMPANY: HUMAN STORIES WITH A GLOBAL CONNECTION (10:00-10:45AM)
Coca-Cola's "Taste the Feeling" campaign is intended to translate globally through simple stories with universal emotion and appeal. The company is also no stranger to themes of diversity and inclusion. In this session, Daneyni Sanguinetti, Senior Manager, Center of Excellence and Multicultural Marketing at The Coca-Cola Company, will discuss the company's "Pool Boy" ad, featuring a brother and sister both vying for the attention of a handsome pool boy. The spot puts a modern and inclusive twist on the age-old story of sibling rivalry, and delivers a message that translates across all genders and generations.

Speaker:
Daneyni Sanguinetti, Senior Manager, Center of Excellence and Multicultural Marketing – The Coca-Cola Company


II. AMERICAN EXPRESS: DELIVERING PRIDE AT SCALE VIA IN-MARKET ACTIVATIONS (10:45-11:30AM)
Dante Mastri, Director of Brand Strategy at American Express, will share the company's #ExpressLove campaign, which celebrated the one-year anniversary of the Supreme Court's gay marriage ruling. The integrated initiative combined in-market activation events with strategically chosen media, community non-profit and influencer tactics – connecting with audiences by featuring personal photos of real card members and celebrating "everyday moments of love."

Speaker:
Dante Mastri, Director, Brand Strategy – American Express


III. iHEARTMEDIA: IN TUNE WITH ITS MULTICULTURAL LISTENERS (11:45AM-12:30PM)
With the largest reach of any radio and television outlet in the nation, iHeartMedia strives to authentically represent and embrace its diverse body of listeners. In this session, the company will share how it has engaged those audiences across broadcast, digital, mobile, events and social platforms with breakthrough initiatives, including the launch of the first dedicated LGBTQ radio station, Pride Radio.

Speaker:
Radha Subramanyam, President, Research, Insights and Analytics - iHeartMedia


LUNCH (12:30-1:15PM)


IV. TD BANK: FOREVER PROUD (1:15-2:00PM)
As one of the first banks to launch a targeted LGBTA effort, TD Bank continues to take a bold stance in the areas of diversity and inclusion. In this session, TD Bank will discuss how it engages colleagues, customers and community in its ongoing commitments to Pride and LGBT initiatives across North America as well as its efforts to keep diversity and inclusion part of a culture where people can bring their whole selves to work – and ultimately, be more productive.

Speakers:
Joan Dare, VP Marketing – TD Bank
Bill Kneass, AVP Experiential Marketing – TD Bank


V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitators:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair
Claudine Waite, Director, Content Marketing, Committees & Conferences – ANA