Multicultural Marketing & Diversity
Start: Thursday, May 25, 2017 at 9:00am
End: Thursday, May 25, 2017 at 2:30pm
10550 Talbert Avenue
Fountain Valley, CA 92708
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)
I. HYUNDAI: UNIQUELY SIMILAR: THE ATTITUDES AND VALUES SHAPING AMERICA'S MOST DIVERSE GENERATION YET (10:00-11:00AM)
Every generation has its dominant traits, but perhaps what keeps Marketers so fascinated by Millennials is that they are so dissimilar from one another, yet so similar in their desire to be unique. In this session, Jackie Hyun, Sr. Group Manager, Product, Corporate & Digital Planning - Hyundai will explore topics such as Millennials' Socio-Demographics, Passions and Pursuits, the "Side Hustle" culture, Creativity and Self-Expression and how they are changing the Automotive Landscape.
Jackie Hyun, Sr. Group Manager, Product, Corporate & Digital Planning - Hyundai
II. JACK IN THE BOX: CATERING TO THE NEEDS OF MILLENNIALS (11:00-12:00PM)
According to marketing studies, Millennials go out to eat more often than Gen X or Baby Boomers. Their eating habits is driving chains to consider product, menu and even meal time offerings. In this session, Iwona Alter, Chief Marketing Officer will share Jack In The Box's efforts to engage and lure millennial consumers.
Iwona Alter, Chief Marketing Officer – Jack In The Box
III. CURACAO: EVOLVING BRAND TO MEET NEEDS OF SECOND GENERATION CONSUMER (1:00-2:00PM)
With the economic challenges of the last ten years and its impact on the retail industry, Curacao had to make shifts in their marketing to evolve the brand and reposition it accordingly to align with their dramatically changing target consumers. In this session, Teylez Perez, VP of Marketing & Advertising, will share Curacao's evolving marketing strategy; what they did to continue to serve the traditional consumer while expanding to meet needs of the Millennial Hispanics. He will share how they have been able to sustain their business and provide peek into their vision for the future.
Teylez Perez, VP of Marketing & Advertising – Curacao
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair
Claudine Waite, Director, Content Marketing, Committees & Conferences – ANA
Webinar information, if available, will be provided to registrants only.