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Digital Marketing

This event has ended.
Begins: Tuesday, May 1, 2012 at 9:00am
Ends: Tuesday, May 1, 2012 at 2:30pm
Location: ANA Headquarters
708 Third Avenue (Btwn E 44th & E 45th Streets)
33rd Floor
New York, NY

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 - 9:45)
INTRODUCTIONS (9:45 - 10:00)


I.  BRAND IMPLICATIONS IN THE ERA OF SOCIAL TV  (10:00 – 11:00)
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms.

Hill Holliday's Mike Proulx and ABC's Rick Mandler examine the changing television landscape and illustrate how brands are navigating its many emerging and exciting advertising opportunities.

Speakers:
Rick Mandler, Vice President, Digital – ABC
Mike Proulx, Senior Vice President, Director of Digital Strategy– Hill Holiday


II. PINTEREST CASE STUDY: L'OREAL
(11:15-12:15)
Pinterest is the Jeremy Lin of social-media platforms, a phenomenon with an exponentially growing fan base that seemingly came from nowhere. Pinterest, which describes itself as an "online pinboard" where you can "organize and share the things you love", has quickly become the fastest stand-alone site to reach 10 million unique visitors a month. Pinterest appears to have staying power, and brands and publishers are hard at work figuring out how to leverage this social phenomenon. In this session, Farrah Linden, Media Director - L'Oreal USA will share a case study on how they are using Pinterest for Makeup.com, this first and largest L'Oreal USA account. Farrah will also share the opportunities and challenges faced with this growing social platform.

Speaker:
Farrah Linden
, Media Director - L'Oreal USA


LUNCH (12:15 - 12:45)


III. WHY REAL RELATIONSHIPS RULE IN A DIGITAL MARKETPLACE
(12:45-1:45PM)
While online social networking sites receive enormous focus, they are but one of many ways that marketers can tap the power of today's social influence. In fact, most word of mouth takes place offline, and there are a plethora of tools that the successful marketer should deploy to maximize positive word of mouth and sales. In this session, Ed Keller, Chief Executive Officer - Keller Fay Group will provide ANA Digital Marketing Committee members an sneak preview of the key insights from his book to be released at the end of May, 2012 called: The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. The book is predicated on 6+ years of research, along with numerous case studies of brands who's CMOs and other top executives were interviewed for the book, including many ANA members such as Toyota, General Mills, Kimberly-Clark, and P&G.

Speaker:
Ed Keller
, Chief Executive Officer - Keller Fay Group and author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace.


IV. MEMBER ROUNDTABLE DISCUSSION: IS REAL-TIME DATA A BLESSING OR A CURSE?
(2:00-2:30pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, ANA Digital Marketing Committee Members will be asked to share their thoughts on: "Is real-time data a blessing or a curse?"

Facilitator:
Tom Cunniff
, Vice President, Director, Interactive Communications- Combe Incorporated and ANA Digital Marketing Committee Chair

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