|Begins:||Thursday, November 15, 2012 at 9:00am|
|Ends:||Thursday, November 15, 2012 at 2:30pm|
565 Fifth Ave.
New York, NY 10017
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:30)
INTRODUCTIONS (9:30 – 9:45)
I. JACK DANIEL'S WEBSITE EMBRACES RESPONSIVE DESIGN (9:45-10:45AM)
Most brands have not yet embraced the use of responsive design on their sites. Responsive design allows customers to easily access content on a range of devices. Marjorie Dufek, Digital Marketing Director – Brown-Forman Corporation and Todd Buffum, Senior Digital Producer – Arnold Worldwide will discuss the new Jack Daniel's website which was built on responsive design and what they have learned through the process.
Marjorie Dufek, Digital Marketing Director – Brown-Forman Corporation
Todd Buffum, Senior Digital Producer – Arnold Worldwide
II. AGENCY TRADING DESKS & DEMAND SIDE PLATFORMS (10:45AM-12:15PM)
Agency trading desks are independent subsidiaries set-up within holding companies to purchase digital ad inventory on exchanges as an alternative to ad networks. Clients therefore pay fees to the planning agency as well as to the trading desk. Demand side platforms provide the technology to enable programmatic digital media management. Discover the latest techonolgies in this area and what marketers need to know in this space.
Michael Baker, President & CEO – DataXu
Jack Smith, Chief Product Officer – Simulmedia
LUNCH (12:00 – 12:45PM)
III. HOW TO CAPITALIZE ON DIGITAL METRICS TO OPTIMIZE TELEVISION SPEND (12:45-1:45PM)
The ways in which TV viewers are accessing video are changing quickly and forward thinking advertisers know that there is more to do than just buy VOD placements to position themselves appropriately. BrightLine will share insights of marketers using new data streams to influence how their messaging is being presented to best engage their audience and continually track those interactions and optimize efforts moving forward.
Rob Aksman, Co-Founder – BrightLine
Michael Finn, President – BrightLine
IV. TUMBLR & THE COCA-COLA COMPANY: A SPECIAL DEEP-DIVE (1:45-2:30PM)
Tumblr, along with agency 360i will share how they worked with Coca-Cola over the past month to offer up some highly engaging and effective ads on the platform. Tumblr will also share details around their new analytics offering and best practices for brands to leverage this platform.
Lee Brown, Global Head of Sales – Tumblr
Maggie Walsh, Senior Strategist – 360i