|Begins:||Tuesday, November 12, 2013 at 9:00am|
|Ends:||Tuesday, November 12, 2013 at 2:00pm|
1290 Avenue of the Americas
6th Floor (Palace Training Room)
New York, NY 10104
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. MULTISCREEN MAYHEM: CREATING ENGAGING CONTENT ACROSS MULTIPLE SCREENS (10:00-11:00AM)
More consumers own upwards of 4 connected devices, relating with content in a way that was never before possible. While marketers are poised to reap the benefit of more touchpoints across screens, there is still little understanding of the best ways to engage consumers and guide the user experience across multiple screens. In this session, Ivy Esquero, Market Research - Microsoft Advertising will unveil Microsoft's Cross Screen Engagement Study will shed light on how marketers can provide flexible, portable, engaging content that will resonate across devices.
Ivy Esquero, Market Research - Microsoft Advertising
II. SEVENTH GENERATION CASE STUDY: ORGANIZING TO "WIN" IN DIGITAL THROUGH MEASUREMENT (11:15AM-12:15PM)
In this session, Reid Greenberg, Director, Digital Marketing Strategy & E-Commerce – Seventh Generation will share how Seventh Generation has organized their company to be successful in digital and ecommerce and will share their digital platforms and how they are set up for success. He will also share their approach to measurement and analytics and how they approach measurement holistically.
Reid Greenberg, Director, Digital Marketing Strategy & E-Commerce – Seventh Generation
LUNCH (12:15 – 1:00PM)
III. ANA MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will discuss key takeaways from today's meeting and open the floor for ANA Digital Marketing Committee members to suggest topics for future meetings.
Tom Cunniff, ANA Digital Marketing Committee Chair