|Begins:||Wednesday, November 12, 2014 at 9:00am|
|Ends:||Wednesday, November 12, 2014 at 2:30pm|
805 Third Avenue
Media Center 29A and 29B
New York, NY 10022
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. MXM CONTENT MARKETING CASE STUDIES (10:00-11:00AM)
Meredith Xcelerated Marketing (MXM) is a leading customer engagement agency, and currently Content Marketing Agency of the Year. MXM provides fully integrated marketing for some of the world's top brands, including Kraft, Lowe's, Chrysler, NBC Universal, and Bank of America. In this session, Doug Rozen, Chief Innovation Officer and Dan Bray, Director, Digital Content Strategy will discuss MXM's unique strategic approach to content marketing through client "Brand as Publisher" case studies.
Doug Rozen, Chief Innovation Officer – MXM
Dan Bray, Director, Digital Content Strategy – MXM
II. STOLI DIGITAL MARKETING CASE STUDY (11:15AM-12:00PM)
Stoli Group USA is the North American subsidiary of SPI Group, recognized globally for pioneering heritage and the outstanding Stolichnaya® brand of premium vodkas. Sarah Gorvitz, Director, Stolichnaya Premium Vodka at Stoli Group USA will share a case study and best practices in digital marketing.
Sarah Gorvitz, Director, Stolichnaya Premium Vodka – Stoli Group USA
LUNCH (12:15 – 1:00PM)
III. JOHNSON & JOHNSON: CLEAN & CLEAR #SEETHEREALME DIGITAL CAMPAIGN (1:00-2:00PM)
Clean & Clear recently launched a self-acceptance campaign called #SeeTheRealMe. 75% of teen girls want to be seen, but are afraid of being judged. It isn't easy being a girl in an age when vanity and social media reign supreme, and where so many people judge you. This campaign is about girls showing who they really are, and what makes them unique. In this session, Johnson & Johnson will share how through social media and digital videos you can make a real connection with teen girls.
Vivian Nasamu-Odior, Content Marketing CLEAN & CLEAR® – Johnson & Johnson
IV. ANA MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, we will open up the discussion to talk about issues that ANA Digital Media Committee members are facing and build upon those topics to explore in future meetings.
Meghan Medlock, Director, Committees & Conferences – ANA
Shannon Scanlin, Associate Manager, Committees – ANA